An Intelligent Query System Based on Chinese Short Message Service for Restaurant Recommendation

Investigating Customers' Perceptions Towards Text Messaging Services as a CRM Medium

“…Among them, restaurants (Guo et al, 2007;Terry, 2009), entertainment (Rau et al, 2006;Bruno, 2005), retail stores (Shankar et al, 2010;Dickinger & Kleijnen 2008), banking (Peevers et al, 2011;Amin & Ramayah, 2010;Rumpa, 2005;Riivari, 2005), groceries (Kowatsch & Maass, 2010), and auto sectors (Chattopadhyay et al, 2010) have been widely cited as industries using text messaging services as part of their marketing campaign. However, research suggests that not all the product/services categories have the same success rate.…”