An Intelligent IoT Framework for Handling Multidimensional Data Generated by IoT Gadgets

Narayana, V. Lakshman; Rao, G. Srinivasa; Gopi, Arepalli Peda; Patibandla, R. S. M. Lakshmi

doi:10.1007/978-3-030-80928-7_9

Cited by 2 publications

(1 citation statement)

References 27 publications

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“…V. Lakshman Narayana [1] takes our hypothetical firm as an example, and you're trying to figure out how well a particular product will perform from a marketing perspective. Customers might be segmented based on their market behavior.…”

Section: Related Work/literature Survey a Mall Customer Segmentation ...mentioning

confidence: 99%

Review on Customer Experience with Personalized Recommendation and Targeted Ads

Nadig

2024

IJRASET

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The application for malls or e commerce platform that divide the customers into profitable and non-profitable customers plays a vital role in the marketing sector. The administrator within the shopping centers chooses to promote methods and client division points to form a relationship with the first profitable clients by arranging the foremost appropriate marketing procedure. Numerous methods are applied to separate the advertising, but outstandingly tremendous data is uncommonly effective in decreasing their adequacy. Many works used association rule learning is used to establish a relationship between variables. With the use of an appropriate algorithm in this, we find what fitems customers frequently buy together by generating the set of rules and can be used those rules for various market strategies. By using that rules, we also develop a recommender framework that will offer assistance the mall managers or e commerce managers to empowering the market strategies. This not only helps customers have a better choice but also gives advice to businesses selling products with reasonable prices. Customer segmentation is done based on their interest using association learning algorithms like ECLAT algorithm or SFIT algorithm.

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Section: Related Work/literature Survey a Mall Customer Segmentation ...mentioning

confidence: 99%