An Intelligent Framework for Website Usability

Abstract

With the major advances of the Internet throughout the past couple of years, websites have come to play a central role in the modern marketing business program. However, simply owning a website is not enough for a business to prosper on the Web. Indeed, it is the level of usability of a website that determines if a user stays or abandons it for another competing one. It is therefore crucial to understand the importance of usability on the web, and consequently the need for its evaluation. Nonetheless, there exist a number of obstacles preventing software organizations from successfully applying sound website usability evaluation strategies in practice. From this point of view automation of the latter is extremely beneficial, which not only assists designers in creating more usable websites, but also enhances the Internet users' experience on the Web and increases their level of satisfaction. As a means of addressing this problem, an Intelligent Usability Evaluation (IUE) tool is proposed that automates the usability evaluation process by employing a Heuristic Evaluation technique in an intelligent manner through the adoption of several research-based AI methods. Experimental results show there exists a high correlation between the tool and human annotators when identifying the considered usability violations.

Website usability and user experience during shopping online from abroad

“…Furthermore, as Law and van Schaik (2014) discuss, in UX empirical studies, variables such as fl ow, aestheticbeauty, emotion, enjoyment, affect, arousal/ valence, hedonic quality, intrinsic motivation, presence, engagement, attractiveness, and satisfaction are observed. Dingli and Cassar (2014) proposed Intelligent Usability Evaluation framework which goal is to minimize the amount of human intervention necessary to evaluate the usability of the website. By entering a homepage URL, the user issues a request to have a list of interior webpages to be evaluated for usability.…”

Design-Time Web Usability Evaluation with Guideliner

“…Several researchers have contributed to the development of automated usability evaluation tools [17], [14], [18], [19]. Schiavone and Paterno [14] proposed Mauve -a tool for automated usability evaluation capable of evaluating WUI conformance to WCAG accessibility guidelines of all three levels from A through AAA, containing around 80 different guidelines.…”

An Analytical Approach to Accessibility and Usability Evaluation of Nigerian Airlines Websites

“…Considering the growing importance of accessibility and usability evaluation of websites, several research have been conducted and are still going with focuses on different genre of websites [12][13][14][15]. The work of [7] which focussed on airline websites comparison in Turkey in 2012 and 2014 revealed that efforts were made by the owners of the selected airline websites to improve the functionalities (accessibility and usability issues) of their websites.…”