“…Such contributions on proximity in turn have informed marketing studies of retail stores’ spatial locations (Rulence, 2003), cooperation in industrial contexts (Geldes et al, 2015), consumer–retailer relations (Hérault-Fournier et al, 2014; Schultz et al, 2016), people’s interactions with frontline employees (Bove and Johnson, 2001; Clauzel and Riché, 2015; Salerno, 2001) or other consumers (Brannon and Samper, 2018; Dion and Bonnin, 2004; Dubois et al, 2016; Tu et al, 2015) and evaluations of products and communication media (Kim et al, 2008; Merle et al, 2016; Willems et al, 2017).…”