An Integrated Service Solution for Digital Discount Coupons Processing

Towards interoperability in mobile coupons: Enabling cross retailer coupon validation

“…The main motivation of this paper is to extend the contemporary, normative definitions of retail coupons [1], [2] and recently conceptualized but not yet implemented crossretailer interface standards [3], [5], by presenting potential interface designs that enable cross-retailer coupon validation. To the best of the authors' knowledge, the implemented study conducted in Birmingham, UK, is the first publicly described technical implementation of an interoperable cross-retailer coupon ecosystem suggested in [3].…”

“…As of today, the coupon landscape remains a fragmented ecosystem consisting of isolated, disjunctive retailer/mobileapp partnerships [2]- [5], thereby technically preventing crossorganizational information exchange, such as coupon validation. In this work, relevant learnings from Internet-ofThings (IoT) [6], [7] implementations of similarly distributed and non-integrated IoT ecosystems are leveraged in order to enable a standardized information exchange between the different couponing stakeholders (e.g.…”

“…The distribution of paper-based [19] or digital coupons [21] to incentivize consumer purchase [2] is a widely applied practice in the retail industry [17], [18]. Currently, over 320bn coupons are distributed annually in the US alone (2015) [19], [20], totaling in billion US-dollars worth of retail revenue and savings for consumers [2], [21], [22].…”

“…Currently, over 320bn coupons are distributed annually in the US alone (2015) [19], [20], totaling in billion US-dollars worth of retail revenue and savings for consumers [2], [21], [22]. Despite distribution growth, consumers redeem coupons less frequently, if at all [13], [20], [23].…”

“…However, digital coupons [22], [28], [29] have been found to promise superiority over their paper-based alternatives in regards to coupon personalization [2], [30], administrative costs, fraud prevention [2], distribution costs [22], [30] as well as ease-of-use [31], [32]. Despite the former reasons and the strong double-digit growth of mobile commerce [33], still only 20%-35% of consumers make use of digital coupons [20], [34], albeit 90% of consumers are willing to do so [35] and 80-90% own digital devices [36].…”