An integrated Optimization Model of Product Mix, Assortment Packing, and Distribution in A Fashion Footwear Company
Cucuk Nur Rosyidi,
Erina Annastya Octaviani,
Pringgo Widyo Laksono
Abstract:Recognizing the paramount importance of operational effectiveness and resource management in supply chain management (SCM) of the fashion industry, this study addresses a specific challenge faced by a prominent Indonesian fashion footwear company. The inefficiency is due to repetitive sorting and packaging processes during product distribution, which significantly impact optimal production mixes and product distribution from the distribution center to the point of sale. A crucial aspect is also the optimizatio… Show more
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