An Integrated Model for Information Adoption&amp;Trust in Mobile Social Commerce

Acikgoz, Fulya; Busalim, Abdelsalam; Gaskin, James; Asadi, Shahla

doi:10.1080/08874417.2023.2251449

Cited by 1 publication

(2 citation statements)

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“…Existing literature has utilized social support theory in social support constructs and has proven to be supported [28] . Therefore, present study extends the relationship of social support, perceived ease of use, perceived usefulness, and purchase intention in the social commerce by integrating trust in the TAM model.…”

Section: Conceptual Framework and Hypotheses Developmentmentioning

confidence: 99%

“…Social support functions as a stress buffer against the effects of common stressful health events including COVID-19 [29] . Scholars use social support to understand trust-related behaviors in consumers [28] . Social constructs are vital in social media and social commerce as they enable informed decision-making, facilitate user engagement, provide social proof, foster a strong sense of community, and build trust and credibility, reduces risks associated with online transactions, enhances engagement through interactive content, and facilitates social interaction [30,31] .…”

Section: Social Support and Trustmentioning

confidence: 99%

See 1 more Smart Citation

Impact of social support, TAM constructs and consumers’ purchase intentions in social commerce platforms: The pathway to post COVID-19

Makmor,

Mohd,

Hafiz

et al. 2023

Environ. Soc. Psychol.

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Online social supports empower consumers to communicate and share their knowledge and experiences with each other through social commerce platforms. The communication becomes more important for online communities during the COVID-19 pandemic. Existing scholars have studied social commerce; however, lack of studies has focused on social supports and TAM constructs. Also, a growing concern on the reliability and validity of comments of online consumers would jeopardize the success of social commerce business. Therefore, the research addresses the research gap by proposing a conceptual model. On the basis of the technology adoption model (TAM), this research considers social supports, consumers online purchase intentions and the role of trust as a mediator in Malaysian context. A total of 200 respondents participated. The data are collected via online platforms and analyzed using PLS-SEM software. The results reveal that the social support, perceived ease of use and perceived usefulness have significant effects toward purchase intention in social commerce platforms. Meanwhile, trust mediated the relationship of social support and purchase intention. The present study discusses the research implications, limitations, and future directions.

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Section: Conceptual Framework and Hypotheses Developmentmentioning

confidence: 99%