‘Ethics’ is a branch of philosophy which examines the concepts of right and wrong. A journal will likely refuse to publish research, or writing, which they feel are not to an acceptable ethical standard. Ethics in science publishing refers to both the experiment and the written account. In terms of the experiment, publishers want to know that the researcher did not mistreat animals or human beings during the course of the study. Further to this, the writing is expected to be a truthful and honest account of the experiment. Finally, authors are expected to uphold a high standard of ethics by abstaining from any form of plagiarism. Interestingly, the United States National Academies begins their third edition of On Being a Scientist: A Guide to Responsible Conduct in Research with the statement, “The scientific enterprise is built on a foundation of trust” (2009). Not factual information, but trust that the information is indeed factual.