An integrated BSC-AHP approach to support the strategic management of small technology companies

Silva, Santiago Gomes da; Rocha, Alessandro Roberto; Zatta, Fernando Nascimento; Santos, Diego Vieira dos; Gonçalves, Wellington

doi:10.22161/ijaers.93.26

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“…Sehingga, untuk perusahaan konstruksi hal tersebut menjadi masalah yang tidak terlalu besar bagi perusahaan selama perusahaan juga mampu untuk terus meningkatkan jumlah pembelian terhadap proyek perumahan yang telah maupun sedang dibangun. Pengukuran kinerja dari sisi keuangan perusahaan telah banyak dilakukan dan menempati posisi yang paling berpengaruh atau penting dibanding perspektif lain dalam menunjang keberhasilan perusahaan, hal ini disebutkan dalam Tri Widodo et al, 2019;Irwansyah & Irianie., 2015;Tochaiwat et al, 2021;Ioan Ban et al, 2020;Da Silva et al, 2022).…”

Section: Perspektif Keuanganunclassified

Keberhasilan Usaha Ditinjau Dari Balance Scorecard

OKTAVINI,

ANIMAH,

MARIADI

2024

GARA

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This research aims to develop a system for measuring the organizational performance of real estate development companies based on the concept of Balance Scorecard (BSC) and Analytical Hierarchy Process (AHP) at PT. Meka Asia Property. This research is a type of quantitative research with a descriptive approach. This research uses primary data and secondary data with several data collection methods including interviews, questionnaires, literature studies and documentation. The research results show that PT. Meka Asia Properti has performed well. Judging from the average score obtained, it is 3.7 which is included in "Good Company Performance". From the AHP results, the weight of each perspective is 0.64 for the customer perspective which shows the highest priority, and than the internal business process perspective at 0.21, then the financial perspective with a weight of 0.11, then the last one is 0 .04 for the growth and learning perspective which has the lowest weight

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Section: Perspektif Keuanganunclassified