“…In the domain of institutional theory, the integration of EMA within corporate frameworks is subject to the exertion of COP, NOP, and MIP [5,7,35,55,60,65]. Despite the initial presumption of these pressures facilitating organizational change, scholarly investigations underscore the prevalent occurrence of decoupling as a strategic response to IP [13,22,51,56,66,67]. Decoupling manifests when these pressures fail to catalyze or expedite transformative processes, particularly in contexts where internal social norms or the lack of robust exemplars attenuate the impact of COP [22,51].…”