An innovative stakeholder framework for the Student-Choice Decision making process

Nemar, Sam El; Vrontis, Demetris; Thrassou, Alkis

doi:10.1016/j.jbusres.2018.11.053

Cited by 17 publications

(19 citation statements)

References 47 publications

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“…A study in the United States found that on average, students had 3.03 institutions in their consideration set (Stephenson et al, 2016), while in the UK, the average consideration HEI set size was 6.01 (Dawes and Brown, 2002), which highlights students' effort in gathering information about these HEI before making their choice. In a study conducted in the UK, (El Nemar et al 2018) it was found that information is a continuous innovative process and not a stage, and so students are continually searching for information through innovative methods (Mogaji, 2016). This information flow and information gathering are critical to both students and HEI (El Nemar et al, 2018).…”

Section: The Students' Effort In Choice Makingmentioning

confidence: 99%

“…In a study conducted in the UK, (El Nemar et al 2018) it was found that information is a continuous innovative process and not a stage, and so students are continually searching for information through innovative methods (Mogaji, 2016). This information flow and information gathering are critical to both students and HEI (El Nemar et al, 2018). Notwithstanding the student's search for information, the decision-making process of HEI is subject to change over time and might be influenced by economic, social, and demographic changes related to students (El Nemar et al, 2018).…”

Section: The Students' Effort In Choice Makingmentioning

confidence: 99%

“…This information flow and information gathering are critical to both students and HEI (El Nemar et al, 2018). Notwithstanding the student's search for information, the decision-making process of HEI is subject to change over time and might be influenced by economic, social, and demographic changes related to students (El Nemar et al, 2018).…”

Section: The Students' Effort In Choice Makingmentioning

confidence: 99%

“…In Greece, Menon, et al, 2007) studied the information search and choice in Greek higher education. Stephenson et al (2016) researched first-time first-year students in the USA while other studies include first-semester tertiary-level students in Lebanon (El Nemar, et al, 2018), Portuguese secondary or vocational education students in their final year who intend to apply to a public HEI (Henriques, et al, 2018), and factors influencing undergraduate students' choice of a university in Botswana (Rudhumbu, 2017) and Ghana (Afful-Broni and Noi-Okwei, 2010).…”

Section: The Students' Effort In Choice Makingmentioning

confidence: 99%

See 3 more Smart Citations

Factors Influencing Students’ Choice of a Federal University: A Case Study of a Nigerian Federal University

Adeyanju

Mogaji

Olusola

et al. 2020

Higher Education Marketing in Africa

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The factors affecting students' choice of higher education is essential for the university's management. Various research across the world has been carried out to understand how students select their preferred universities for tertiary study; however, there is a shortage of insight from an African perspective. Specifically focusing on a federal university in Nigeria, this study aims to explore factors influencing students' interest in the school and why they selected it as their study location. A structured questionnaire from 282 undergraduate students based on stratified random sampling was used to understand these choice factors. The study found that personal interest greatly influenced students' decisions, followed by parental influence, university reputation, university ranking, and fees. The results provide an understanding of students' choices for universities in a Nigerian context, which is a loose representation of the general influences of students' choice for study sites on the continent. This would enable stakeholders working in the Nigerian education sector including academics, administrators and practitioners and international collaborators to understand the most effective ways to reach out to prospective students and draw useful lessons for universities' marketing strategies, which could be recommended not only in Nigeria but in Africa at large.

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Section: The Students' Effort In Choice Makingmentioning

confidence: 99%

Section: The Students' Effort In Choice Makingmentioning

confidence: 99%

Section: The Students' Effort In Choice Makingmentioning

confidence: 99%

Section: The Students' Effort In Choice Makingmentioning

confidence: 99%

See 2 more Smart Citations

Factors Influencing Students’ Choice of a Federal University: A Case Study of a Nigerian Federal University

Adeyanju

Mogaji

Olusola

et al. 2020

Higher Education Marketing in Africa

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“…](to) success is still limited" (Ahammad et al, 2016, p. 66), lacking an adequate understanding of managing and transferring knowledge effectively in the multi-cultural organizations (Hajro et al, 2017). Limited attention was also paid to the role of the higher education which has significant opportunities to apply knowledge management practices to support every part of their mission from education to public service to research (Laal, 2011;El Nemar et al, 2018). This shows, as argued by Holden (2001), that cross-cultural management studies are seriously out of touch with the workings of the modern global economy with its emphasis on knowledgesharing, organizational learning and network development.…”

mentioning

confidence: 99%

Guest editorial

Belyaeva

Vrontis

Shams

et al. 2020

EBR

Self Cite

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Cross-cultural knowledge management for organizational efficacy: the role of stakeholder causal scope analysis Across the typological and industry spectrum of organizations, multi-culturalism, market integration and rising new forms of consumer behaviour are incessantly and emphatically changing the critical factors of business success (Leonidou et al., 2018). And while classical and time honoured strategic, management and marketing factors are, and probably shall continue to be, pertinent, other elements that have long-lurked in the lime light are rapidly becoming of immense importance (Thrassou et al., 2018). Cross-cultural paradigms, knowledge management and stakeholder involvement are increasingly claiming the spotlight of business theory and practice, proving themselves to be of significant scholarly and executive value. In this vein, it is important for scientific research to study these concepts, theories and practices not in isolation, but in conjunction. Thus, traversing through extant works on the subject, we hereby present the individual, collective and integrated essence of these; finally, also presenting the individual papers comprising this Special Issue of the European Business Review, along with their multi-perspective contribution to knowledge. Culture is defined by Hofstede (1991) as the combination of a shared philosophy which differentiates individuals between various groups. Therefore, people from different cultures react differently to a single phenomenon and/or in a given context. In particular, organizational knowledge management initiatives in diverse socioeconomic contexts (including government, non-government and business practices), would lead to a detrimental outcome or would not be able to convey the right message, at the right time to the right target audience prolifically, if the cross-cultural issues are not considered. Indeed, a specific organizational procedure that would be appropriate for the target audience of one culture would not be suitable for the target audience of another culture (Hofstede, 1984). Therefore, as suggested by Momir and co-authors, "it is imperiously necessary to make efforts to understand the sophisticated cultural models, especially in the current situation in which the business world becomes increasingly international and global" (Momir et al., 2015, p. 723). Today, more than ever, companies have to compete in the international "arena", and this requires a constant commitment to the management of information and knowledge, the ability to understand and manage different cultures, the skill to create and manage networks and the aptitude to learn and use internationalization related knowledge (Dutot et al., 2014; Child and Hsieh, 2014; Fletcher and Harris, 2012). Therefore, considering cross-cultural issues, is especially important for organizational knowledge management, aiming at the cross-cultural target audience (Huang et al., 2013). The cross-cultural knowledge management (CCKM) concept itself, appeared only recently in business literature, following ...

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The influence of corporate social responsibility on students' emotional appeal in the HEIs: The mediating effect of reputation and corporate image

Aledo-Ruiz

Martínez‐Caro

Jaén

2021

Corp Soc Responsibility Env

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The purpose of this paper is to study the influence of corporate social responsibility (CSR) over higher education institutions' (HEIs) students' emotional appeal and the effect of two mediating variables, corporate image, and reputation. A sample of 211 students surveyed was obtained, and the study was conducted using partial least squares path modeling (PLS‐SEM) technique. The results showed that emotional appeal is influenced by corporate reputation, corporate image, and CSR practices. These effects are not only direct and positive but significant indirect effects are also obtained, which allow the positive effects of CSR to be heightened. This paper contributes to the literature on CSR considering mediating effects of corporative image and reputation in the relationship between CSR and emotional appeal. The findings provide important implications for theory and practice, indicating consistent strategies for competitive advantage in HEIs by achieving stakeholder engagement and new lines of research in terms of emotional marketing.

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An innovative stakeholder framework for the Student-Choice Decision making process

Cited by 17 publications

References 47 publications

Factors Influencing Students’ Choice of a Federal University: A Case Study of a Nigerian Federal University

Factors Influencing Students’ Choice of a Federal University: A Case Study of a Nigerian Federal University

Guest editorial

The influence of corporate social responsibility on students' emotional appeal in the HEIs: The mediating effect of reputation and corporate image

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