“…Social and organizational information processing models address how human intelligences interact, use relationships and leverage technology to make sense of information (Chidambaram, 1996;Gattiker & Goodhue, 2005;Galbraith, 1973Galbraith, , 1974. IS research has used information processing theory for studying the alignment of organizations and their technology architecture (Anandarajan & Arinze, 1998), healthcare information management (Bolon, 1998), analysis of vendor performance (Oshri, Dibbern, Kotlarsky, & Krancher, 2019) information processing in electronic networks (Meservy, Fadel, Kirwan, & Meservy, 2019), impression development (Cummings & Dennis, 2018) and information, feature and social overload (Fu, Li, Liu, Pirkkalainen, & Salo, 2020). However, there is a significant gap in extending information processing theory to explain cognitive fit in the context of big data, analytics and AI due to limitations of judgment and memory, the subjectivity of interim sensemaking (recoding) and the incalculable number of options to manipulate information and its effects (Hills, 2019).…”