An importance-performance analysis of destination competitiveness factors: case of Jablanica district in Serbia

Abstract

The principal aim of this paper was to explore destination competitiveness factors of Jablanica District (Serbia), by examining the attitudes of tourists. For research purposes, 32 attributes of destination competitiveness were rated with two parallel five-point Likert type scales -one by which tourists rated the importance of the attribute and the other by which they expressed their satisfaction with the same. A total of 378 validly completed questionnaires were collected and served as a basis for data analysis. By using a factor analysis, the most important destination competitiveness factors were extracted. Based on this factor solution, Importance-Performance Analysis (I.P.A.) was performed. Using I.P.A., this article examines the efficiency of the resources allocation based on isolated factors, and the possibility of creating management strategies to improve the competitiveness of this destination. The results of this study indicate that the factors of food and environment are of primary importance for tourists when choosing this tourism destination. Research results will be of great importance for tourism managers in the destination, as well as for authorities of local governments in the district, to better understand strengths and weaknesses of identified competitiveness factors and utilise them as a starting point for tourism development.

Strategies to Improve the Attractiveness of Sam Poo Kong Temple As Cultural Tourism Site of Semarang City, Central Java, Indonesia

“…Several studies related to improve tourism attractiveness have been conducted [8][9][10][11][12][13][14][15], and this study will focus on strategies to increase the attractiveness of cultural tourism. Based on the aforementioned background, the purpose of this study is to analyze the strategy to increase the attractiveness of Sam Poo Kong as a cultural tourism attraction.…”

Tourism Sector Development in Belitung Regency: The Tourist's Perception

“…Importance Performance Analysis (IPA) was used to measure the level of individual satisfaction with the importance of other parties. Importance Performance Analysis (IPA) has also been used to evaluate hotel performance and tourism events (Chu & Choi, 2000;Beldona & Cobanoglu, 2007;Wilkins, 2010;Djeri et al, 2018). Recently, Sörensson & von Friedrichs (2013) Source: Budiaji (2013) This technique directs respondents to an assessment of their level of satisfaction and importance.…”

“…The average value of the satisfaction and importance are then analyzed using the Importance-Performance Matrix, where the X-axis represents satisfaction while the Y-axis represents importance. The result will be the four quadrants according to the following figure: The interpretation of the quadrant based on Djeri et al, (2018) are: A. Concentrate Here: At this quadrant, the factors that consumers enjoy have high importance but low satisfaction, so the factors in this quadrant become the main priority for the management.…”

“…Figure 2. The Quadrants of Importance Performance Analysis (IPA) Source: De Nisco et al, (2015);Djeri et al, (2018) …”

Analisis Kinerja Layanan Perguruan Tinggi Menggunakan Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA)

“…Salah satu cara untuk mengevaluasi kualitas layanan adalah dengan metode Importance-Performance Analysis (IPA). Penggunaan metode IPA didalam evaluasi kualitas layanan dan kinerja secara luas telah digunakan di berbagai bidang, di antaranya di bidang industri pariwisata [10], layanan perbankan [11], layanan kesehatan [12], serta manajemen perusahaan. Sedangkan penggunaan IPA di bidang kualitas layanan perguruan tinggi di antaranya adalah penelitian Fatima De Jesus (2011), Palmer & O'Neill (2004), Silva & Fernandes ( 2010) dan Suroto(2017).…”