An fMRI Investigation of the Neurocognitive Processing of Measures and Strategic Objectives
Paul W. Black,
C. Brock Kirwan,
Thomas O. Meservy
et al.
Abstract:A central feature of most organizations is the use of measures to represent key elements of performance across multiple strategic objectives. Prior research demonstrates a tendency for individuals to treat these measures as though they are the higher order strategic objectives the measures were intended to represent as opposed to imperfect representations of those strategic objectives—a phenomenon labeled “surrogation.” We employ an experiment to further understand this phenomenon. In this study, we capture ne… Show more
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