An extension of trust and privacy in the initial adoption of online shopping: An empirical study

Tseng, Ya Fen; Lee, Tzai-Zang; Kao, Shu‐Chen; Wu, Chien-Hsing

doi:10.1109/i-society18435.2011.5978529

Cited by 2 publications

(1 citation statement)

References 32 publications

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“…TAM is considered an extension of TPB and is one of the most tested models in the information systems literature. Nevertheless, there are several important factors affecting the "perceived usefulness", "perceived ease of use", and "intention" of the user in relation to new technology [40]. All these components should be identified in order to successfully outline the decision-making process.…”

Section: Technology Acceptance Model (Tam)mentioning

confidence: 99%

E-Commerce in the Retail Chain Store Market: An Alternative or a Main Trend?

2021

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The purpose of this research is to assess the impact of important aspects leading to the further development of e-trade in the retail market and to identify the rationale behind consumer preferences. The degree of total service (adequacy of staff, reception) and the overall satisfaction regarding the facilities (organization and hygiene level of the supermarket) are the main factors influencing consumers’ decisions for their purchases. Other important components are the degree of coverage of needs in quality products, the intention to use an online store, the interest of consumers in finding quality and safe food, having at the same time information about their prices and possible offers. A quite important criterion is the degree of physical accessibility to the store. The main norm about using e-trade platforms instead of physical presence in supermarkets is quite low. It is tested though if there are significantly different approaches among customers of different firms, with no surprising results to be obtained. Customers familiarized with e-shopping, to a greater extent, are highly educated but quite sensitive to price issues as well. Τhe findings of this survey reflect the consumers’ decision-making process to familiarize and use electronic platforms, instead of visiting physical stores for shopping, based on a group of motives and anti-motives relative to this alternative.

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Section: Technology Acceptance Model (Tam)mentioning

confidence: 99%