Abstract:The educational system in the Philippines has been slowly progressing in terms of its technological infrastructures, such as web portals. Such a pattern in web portal development prompts stakeholders to carefully consider the adoption constructs, in order for limited and scarce resources to be wisely allocated. Therefore, this paper intends to assess an academic web portal by extending the classical technology acceptance model (TAM) framework with the addition of perceived visual attractiveness. A case study i… Show more
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