“…Leonidou, Leonidou and Kvasova, 2010 in their study established that consumers showing ecological attitude are more likely to engage in purchase of recyclable and biodegradable products (Laroche et al, 2001;Shabecoff, 1993;Festinger, 1957;Kilbourne &Pickett, 2008;Mostafa, 2007;Roberts &Bacon, 1997;Squires et al, 2001;Kilbourne & Pickett, 2008;Steg, Dreijerink, & Abrahamse, 2005;Downs & Hausenblas, 2003;Fen & Sabaruddin, 2008;Roddy et al, 1996;Tarkiainen, Sundqvist & Sanna,2005;Brucks, 1985;Park, Mothersbaugh &Feick, 1994). On the basis of above literature it can be hypothesized as:…”