An Exploratory Study on the Organic Food Purchase Intention among Thai-Cambodian Cross-border Consumers

Pomsanam, P.; Napompech, Kulkanya; Suwanmanee, Suneeporn

doi:10.3923/ajaps.2014.294.305

Cited by 17 publications

(24 citation statements)

References 42 publications

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“…The symptoms are low levels of knowledge, low demand levels, low acceptance of premium pricing for organic food and a dearth of studies on the subject at hand. Although a vast amount of studies have investigated the predictors of organic food purchase intents, particularly in developed countries, their conclusions have not reached consensus regarding the primary determinants of consumer purchase intentions for organic food (Lockie et al, 2004;Lodorfos & Dennis, 2008;Smith & Paladino, 2010;Pomsanam et al, 2014). Such inconsistences in research warrants further examination of the previously studied variables in order to validate some findings, while rejecting others that may be deemed inconsistent to results of the current study.…”

Section: Introductionmentioning

confidence: 70%

“…This failure of organic food production to reach its aims and perhaps stimulate positive purchase intentions for such produces can be ascribed to both research and practicalrelated problems. This shortage of empirical evidence ultimately affects the way consumers shape their purchase intentions for organic food (Engel 2008;Olivová, 2011;Peart, 2013;Pomsanam et al, 2014). Empirical evidence from foregoing studies on consumer purchase intentions for organic food demonstrates that significant problems exist and many issues still remain unresolved, despite extensive previous research efforts (Engel, 2008;Lockie et al, 2004;Klöckner, 2012;Olivová, 2011;Padel & Foster, 2005;Thalheimer, 2013;Pomsanam et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

“…The relationship between subjective norm and purchase intention has been extensively researched in marketing literature (for example, Ajzen, 1991;2006;Gotschi et al, 2007;Pomsanam et al, 2014;Smith & Paladino, 2010;Tarkiainen & Sundqvist, 2005). The relevance of subjective norm has been widely critiqued in theory, but may scholars have frequently found it to be the weakest predictor of intention (Holst & Iversen, 2011;Bagozzi, 1992;Armitage & Conner, 1998).…”

Section: Subjective Norm and Purchase Intentionmentioning

confidence: 99%

“…On the whole, this model has proven to be applicable in many studies on consumer purchase intentions and those that seek to determine consumers' actual behaviour (Holst & Iversen, 2011). Although several constructs that measure consumer purchase intentions have been widely researched (Lodorfos & Dennis, 2008;Smith & Paladino, 2010;Werner & Alvensleben, 2011;Ragavan & Mageh, 2013;Pomsanam et al, 2014), their precise relationships are still vague and there is a lack of unanimity in their findings.…”

Section: Introductionmentioning

confidence: 99%

“…This shortage of empirical evidence ultimately affects the way consumers shape their purchase intentions for organic food (Engel 2008;Olivová, 2011;Peart, 2013;Pomsanam et al, 2014). Empirical evidence from foregoing studies on consumer purchase intentions for organic food demonstrates that significant problems exist and many issues still remain unresolved, despite extensive previous research efforts (Engel, 2008;Lockie et al, 2004;Klöckner, 2012;Olivová, 2011;Padel & Foster, 2005;Thalheimer, 2013;Pomsanam et al, 2014). Nevertheless, only a handful of studies on consumer purchase intentions for organic food have been undertaken in South Africa (Engel, 2008).…”

Section: Introductionmentioning

confidence: 99%

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Consumer Purchase Intentions towards Organic Food: Insights from South Africa

Mhlophe

2016

BSSJ

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Amid the global drive to promote environmentally less threatening food production methods, marketers have been exposed to many opportunities as well as challenges, in their desire to profitably satisfy consumers' ever-changing needs and wants. In South Africa today, the organic food drive is showing good signs of growth, with key hypermarkets stocking an ever increasing collection of such foodstuffs. Of late, interest and consideration towards organically produced foodstuffs and purchasing intentions thereof have been augmenting in importance amongst many consumers, in their response to concerns about the effects of conventional farming practices on human health, environment, and food safety among others. As consumers are increasingly becoming conscious about the positive benefits of non-conventional foodstuffs, marketers are forced to devise new strategies that effectively incorporate these highly sought organic produces. For this reason, organic farming has been regarded as the best and most attractive alternative to inorganic farming and has led to the production of 'new' foodstuffs. Consequently, the purpose of this study was to determine the antecedents of consumer purchase intentions for organic food in Johannesburg, South Africa. This study used a survey questionnaire for primary data collection and the gathered data was used to quantitatively test the hypotheses. Through Analysis of Moment Structures (AMOS) statistical software and by means of Structural Equation Modeling (SEM), the significance of the variables of this study was determined from a sample of 305 respondents across Johannesburg. Confirmatory Factor Analysis (CFA) was used to check model fit, reliability and validity of the measurement instruments while Path Modeling was used for hypothesis testing. The findings revealed that consumer attitude was the key antecedent that provided the highest level of explained variance in consumer purchase intention of organic food. It was observed that Woolworths was the most popular retail outlet for organic food. The results and insights from this study are likely to contribute to consumer attitudes and health consciousness

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Section: Introductionmentioning

confidence: 70%