“…First, the research extends the literature with a unique case study of an e-commerce retailer, which presents some peculiarities that justify the choice to opt for a unique case study analysis. More precisely, the description of the three different strategies and the outcomes obtained satisfy the need to provide more insights, not only into the outsourcing of reverse logistics activities (Li and Olorunniwo, 2008;Cheng and Lee, 2010;de Araújo et al, 2018), but also on which cost items the retailer considered for the evaluation process (Ordoobadi, 2009). Second, the repair service, seen as a reverse logistics activity, has increasingly played a competitive role for the case study company.…”