An Exploratory Study on the Intention to Adopt a New Mobile Commerce Application in Nanjing, China

Abstract

The objective of this research is to present an exploratory study on the intention to adopt a new mobile commerce application in Nanjing, China. The application studied in this research is already being used by some customers around China. A formative structural equation model (SEM) is developed to assess the intention to adopt this new m-commerce application by sellers. A set of 9 indicators are used to build the final construct intention to adopt this new m-commerce application. It is found that perceived benefits, innovativeness and perceived enjoyment are significant factors influencing the adoption of a new mobile commerce application for the sample studied in Nanjing, China. Further research is needed to extend the results presented in this study to larger samples.