An exploratory study of social media users’ engagement with COVID-19 vaccine-related content

Al-Zaman, Md. Sayeed

doi:10.12688/f1000research.51210.1

Cited by 7 publications

(4 citation statements)

References 25 publications

(7 reference statements)

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“…For the data crawled with “vaccine,” the proportion of positive words (1981/3698, 53.57%) was higher than that of negative words (1717/3698, 46.43%), which revealed that citizens’ perceptions of vaccination is somewhat positive. According to a study that examined public perception in Bangladesh based on over 10,000 Facebook posts using “vaccine” as the keyword [ 22 ], the proportion of citizens who regarded vaccination positively (74.61%) was similar to this study’s findings. Of the positive words used in the posts, “nice” was most regularly used (13.4%), followed by “treatment” (9.9%), “health” (9.3%), “safety” (9.3%), “prevention” (6.0%), “recovery” (3.4%), and “hope” (2.4%).…”

Section: Discussionsupporting

confidence: 81%

COVID-19 Vaccine Perception in South Korea: Web Crawling Approach

Lee¹,

Noh²,

Park³

et al. 2021

JMIR Public Health Surveill

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Background The US Centers for Disease Control and Prevention and the World Health Organization emphasized vaccination against COVID-19 because physical distancing proved inadequate to mitigate death, illness, and massive economic loss. Objective This study aimed to investigate Korean citizens’ perceptions of vaccines by examining their views on COVID-19 vaccines, their positive and negative perceptions of each vaccine, and ways to enhance policies to increase vaccine acceptance. Methods This cross-sectional study analyzed posts on NAVER and Instagram to examine Korean citizens’ perception of COVID-19 vaccines. The keywords searched were “vaccine,” “AstraZeneca,” and “Pfizer.” In total 8100 posts in NAVER and 5291 posts in Instagram were sampled through web crawling. Morphology analysis was performed, overlapping or meaningless words were removed, sentiment analysis was implemented, and 3 public health professionals reviewed the results. Results The findings revealed a negative perception of COVID-19 vaccines; of the words crawled, the proportion of negative words for AstraZeneca was 71.0% (476/670) and for Pfizer was 56.3% (498/885). Among words crawled with “vaccine,” “good” ranked first, with a frequency of 13.43% (312/2323). Meanwhile, “side effect” ranked highest, with a frequency of 29.2% (163/559) for “AstraZeneca,” but 0.6% (4/673) for “Pfizer.” With “vaccine,” positive words were more frequently used, whereas with “AstraZeneca” and “Pfizer” negative words were prevalent. Conclusions There is a negative perception of AstraZeneca and Pfizer vaccines in Korea, with 1 in 4 people refusing vaccination. To address this, accurate information needs to be shared about vaccines including AstraZeneca, and the experiences of those vaccinated. Furthermore, government communication about risk management is required to increase the AstraZeneca vaccination rate for herd immunity before the vaccine expires.

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Section: Discussionsupporting

confidence: 81%

COVID-19 Vaccine Perception in South Korea: Web Crawling Approach

Lee¹,

Noh²,

Park³

et al. 2021

JMIR Public Health Surveill

View full text Add to dashboard Cite

show abstract

“…Users' engagement with COVID-19 content may increase or decrease based on a few factors, such as negative news on COVID-19, misinformation, and vaccine news (19).…”

Section: Resultsmentioning

confidence: 99%

Prevalence and source analysis of COVID-19 misinformation of 138 countries

Al-Zaman

2021

Preprint

Self Cite

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This study analyzed 9,657 pieces of misinformation that originated in 138 countries and fact-checked by 94 organizations. Collected from Poynter Institute's official website and following a quantitative content analysis method along with descriptive statistical analysis, this research produces some novel insights regarding COVID-19 misinformation. The findings show that India (15.94%), the US (9.74%), Brazil (8.57%), and Spain (8.03%) are the four most misinformation-affected countries. Based on the results, it is presumed that the prevalence of COVID-19 misinformation can have a positive association with the COVID-19 situation. Social media (84.94%) produces the highest amount of misinformation, and the internet (90.5%) as a whole is responsible for most of the COVID-19 misinformation. Moreover, Facebook alone produces 66.87% misinformation among all social media platforms. Of all countries, India (18.07%) produced the highest amount of social media misinformation, perhaps thanks to the country's higher internet penetration rate, increasing social media consumption, and users' lack of internet literacy. On the other hand, countries like Turkey, the US, Brazil, and the Philippines where either political control over media is intense or political conservatism is apparent, experienced a higher amount of misinformation from mainstream media, political figures, and celebrities. Although the prevalence of misinformation was the highest in March 2020, given the present trends, it may likely to increase slightly in 2021.

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“…It makes this reaction's position in the paradigm uncertain: it can be positive high and negative high. For such ambiguous nature, previous studies excluded haha from their interpretations (e.g., Al-Rawi, 2020).…”

Section: Framing and Interpreting Facebook Reactionsmentioning

confidence: 99%

“…In practice, the COVID-19 vaccine produced uncertainties among the public around the world, often allowing many to produce vaccine-related misinformation and fake prescriptions (Limaye et al, 2020). Also, during the pandemic period, COVID-19 misinformation is highly prevalent in social media platforms like Facebook (Al-Zaman et al, 2020;Islam et al, 2020).…”

Section: Key Findingsmentioning

confidence: 99%

An exploratory study of social media users’ engagement with COVID-19 vaccine-related content

Al-Zaman

2021

F1000Res

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Background: Facebook, as the world’s most popular social media platform, has been playing various important roles throughout the COVID-19 pandemic, allowing users to produce and share health-related information that both eases and complicates public health communication. However, the characteristics of vaccine-related Facebook content and users’ reaction to the vaccine issue has been an unexplored area to date. Methods: To fill the previous knowledge-gap, this exploratory study wants to understand the communication climate of Facebook on the COVID-19 vaccine issue, including the nature of dominant content and users’ engagement patterns with them. Therefore, the study analyzes the 10,000 most popular Facebook posts with the highest interactions on the vaccine issue. Results: The results show that Facebook users prioritize more vaccine-related news links (71.22%) over other content. The declining interactions on the issue suggests that interaction growth mainly depends on positive news on the vaccine. Finally, users’ reaction to the vaccine issue is dominantly positive, though they may show a highly negative attitude toward vaccine misinformation. Conclusions: A few limitations and strengths of this study are discussed along with values and implications. This study for the first time analyzes Bangla language-based Facebook content related to the COVID-19 vaccine issue, which is largely overlooked in global academic research.

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An exploratory study of social media users’ engagement with COVID-19 vaccine-related content

Cited by 7 publications

References 25 publications

COVID-19 Vaccine Perception in South Korea: Web Crawling Approach

COVID-19 Vaccine Perception in South Korea: Web Crawling Approach

Prevalence and source analysis of COVID-19 misinformation of 138 countries

An exploratory study of social media users’ engagement with COVID-19 vaccine-related content

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