“…While improvements in animal welfare provisioning over the last half‐century within most accredited ‘western' zoos, and likely many more besides would be hard to dispute (see Kitchener & MacDonald, 2002; Finch et al, 2020; Tidière et al, 2016), these improvements have likely at best, kept pace with a growing awareness of, and concern for animal welfare among the general populace (see Marinova & Fox, 2019; Robbins et al, 2018; L. E. Webb et al, 2019). Furthermore, it is also likely that zoos and aquariums have made more fundamental improvements in the provisioning of physical wellbeing than they have in delivering psychological wellbeing (Veasey, 2017) with most species now living longer in zoos than they would in the wild (see Tidière et al, 2016), but with stereotypies and other abnormal behaviours still being routine for many species (see Clubb & Mason, 2003, 2007; Mason & Veasey, 2009a, 2009b, 2010; Swaisgood & Shepherdson, 2005).…”