An Exploratory Qualitative Exploration of the Personal Values Underpinning Taiwanese and Malaysians’ Wine Consumption Behaviors

Mirosa, Miranda; Tang, Sharon Kimberly Ching Jiuan

doi:10.3390/beverages2010002

Cited by 8 publications

(5 citation statements)

References 34 publications

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“…This variant focuses on the association between behaviour-rationalisation and value and allows the interviewers to identify the underlying drivers or barriers for behaviours. Behaviours studied to date using this adapted means-end chain concept includes healthier fast food consumption (Anderson and Mirosa, 2014), wine consumption behaviours (Mirosa and Tang, 2016) and energy saving behaviours in the home (Mirosa et al, 2013). When applying means-end chain thinking to the context of behaviours, it does not makes sense to use the commonly used laddering terms "attributes" and "consequences" (Reynolds and Olson, 2001) to represent the first two levels of abstraction in the ladder as these specifically relate to product use and not behaviour.…”

Section: Bfj 1189mentioning

confidence: 99%

Reducing waste of food left on plates

Mirosa

Munro

Mangan-Walker

et al. 2016

BFJ

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Purpose Social marketing and other types of targeted behaviour change interventions should appeal to an individual’s personal values in order to improve their effectiveness. However, there is currently little understanding of what these values are in relation to food waste. The purpose of this paper is to identify the values underpinning the specific behaviour of plate waste created in a residential foodservice setting. Design/methodology/approach In semi-structured interviews (n=50) laddering techniques were used to identify links from behaviours through individual’s rationalisation for that behaviour to their personal values. The aim of the questioning was to uncover underlying drivers that lead to plate waste as well as those barriers to reducing it. Findings The values identified as being most important are hedonism and self-direction. The specific aspects of these values for plate waste reduction interventions are not compromising on the individual’s enjoyment of the meal and meeting their health goals. Effective interventions include pre-ordering meals, reducing food options provided, reducing plate size, removing food tray and finally, information campaigns to raise awareness. Originality/value The study provides insights into the personal values that influence behaviours resulting in plate waste. The study is the first to determine the links between this behaviour, rationalisations for that behaviour and personal values.

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Section: Bfj 1189mentioning

confidence: 99%

Reducing waste of food left on plates

Mirosa

Munro

Mangan-Walker

et al. 2016

BFJ

Self Cite

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“…Components are regarded valid with up to four direct linkages with 24 individuals, above the required minimum of 20 [19,23] implying 20% frequency in more extensive sampled studies. As a result, relationships with less than four interconnections are not deemed strong enough to be mapped.…”

Section: Results Of Laddering Interviewsmentioning

confidence: 99%

“…Laddering entails around 30 minutes of the conversation focused on the "why" specific elements of a product, in this case, the built environment, are essential to the people [16][17][18]. According to previous research, a minimum sample size of 20 interviews is necessary for an efficient MEC investigation [19,20].…”

Section: Methodsmentioning

confidence: 99%

Influence of Agricultural Activities on Housing and Settlement Patterns of Rural Communities in Benue State Nigeria

Aule¹,

Majid²,

Jusan³

2022

JAC

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Physical, social, and economic elements, such as agricultural occupation, impact the forms of house and settlement patterns such as shape, space enclosure, appearance, and organization. This research aims to investigate the impact of agricultural activities on the housing and settlement patterns of the Benue people of central Nigeria. The exploratory sequential research approach was utilized where qualitative and quantitative attributes and consequences were elicited based on the Means-End Chain mode. The study was done in stages between June 2020 and March 2022, with 24 individuals first interviewed and 474 nominal survey questionnaires completed and returned. Preliminary data checks for the subsequent 241 ordinal surveys returned to reveal a significant Bartlett’s Test of Sphericity, a Kaiser-Meyer-Olkin value of 0.872, and a Cronbach’s alpha of 0.934. While the interviews and nominal surveys provide considerable correlations between agricultural activities and the people’s settlement patterns, statistical validations of the ordinal survey yield minute evidence of the associations. The conclusions of this study are consistent with prior studies, which connect agricultural activities to people’s house form and settlement patterns. It is recommended that authorities make transformative efforts to nucleate the fragmented communities to free up more area for mechanized farming, combat insecurity, and reduce competition for territorial resources.

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“…Thereafter, individual ladders were constructed, consisting of push factor-pull factor-consequences-values. We tried to overcome the limitations surrounding intra-coder reliability by double-coding the transcribed data at two different time points (Mirosa and Tang, 2016). In total, the 21 respondents provided 63 ladders.…”

Section: Discussionmentioning

confidence: 99%

Push-pull factors and means-end chain framework of cyberloafing: a soft laddering study using LadderUX

Batabyal

Bhal

2022

JICES

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Purpose Previous studies on cyberloafing have so far not focused on the interlinkages among push factors, pull factors, consequences of actions and value orientations of the employees in a comprehensive manner. The purpose of this study is to close that gap by integrating push-pull theory with means-end chain framework. Design/methodology/approach Using a soft-laddering technique, semi-structured interviews were conducted with 21 Indian employees from various organizations with prior written consent. After performing the content analysis and preparation of ladders, an implication matrix and a hierarchical value map were constructed using the LadderUX tool. Findings “Upholding conversational conformity,” “achieving efficiency through noise cancellation,” “addressing occasional requirements,” “social networking as a coping mechanism,” “staying informed and sharing opinions,” “attempting job or profile alteration” and “fulfilling transactional obligations” turned out to be the seven prominent means-end chain patterns, with their respective push-pull factors, consequences and value orientations. This study also suggested the multifaceted character of cyberloafing in a continuum, from “serious-destructive” to “minor-positive” to “facilitative-productive.” Research limitations/implications This study has been conducted by focusing on cyberloafing at physical workplaces and not in the context of distributed work environments. Practical implications The findings of this study will enable organizations to frame an appropriate set of guidelines to control this behavior. Originality/value To the best of the authors’ knowledge, this study is the first to integrate the push-pull theory and means-end chain framework to explore the nuances of cyberloafing among employees.

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An Exploratory Qualitative Exploration of the Personal Values Underpinning Taiwanese and Malaysians’ Wine Consumption Behaviors

Cited by 8 publications

References 34 publications

Reducing waste of food left on plates

Reducing waste of food left on plates

Influence of Agricultural Activities on Housing and Settlement Patterns of Rural Communities in Benue State Nigeria

Push-pull factors and means-end chain framework of cyberloafing: a soft laddering study using LadderUX

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