An Exploratory Investigation of Facebook Live Marketing by Women Entrepreneurs in Bangladesh

Sultan, Mohammad Tipu; Sharmin, Farzana

doi:10.1007/978-3-030-49576-3_30

Cited by 17 publications

(14 citation statements)

References 56 publications

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“…Thus, the results of this study are in accordance with research conducted by previous studies which also informed that the internet availability affects the business [21], [29], [30].…”

Section: Results Discussionsupporting

confidence: 91%

Analysis of the Determinants for Online Business Interest Among University Students

Syah¹,

Rahman²,

Kholis³

et al. 2022

Proceedings of the 2nd International Conference of Strategic Issues on Economics, Business And, Education (ICoSIEBE 2021)

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This study aims to partially or simultaneously observe the influence of educational factors, environmental factors, and internet service availability factors on student interest in practicing online business. This study employed a survey method. The obtained sample of this study included 94 respondents, selected by purposive sampling method from the population of all study programs. Research information data was collected through a questionnaire instrument. Data analysis was performed through multiple regression technique. The results of this study indicate that partially variable education and availability of internet services had a significant effect on online business. However, environmental variables had no significant effect on online business. Simultaneously, the variables of education, environment, and availability of internet services had a significant effect on online business interests.

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“…Thus, the results of this study are in accordance with research conducted by previous studies which also informed that the internet availability affects the business [21], [29], [30].…”

Section: Results Discussionsupporting

confidence: 91%

Analysis of the Determinants for Online Business Interest Among University Students

Syah¹,

Rahman²,

Kholis³

et al. 2022

Proceedings of the 2nd International Conference of Strategic Issues on Economics, Business And, Education (ICoSIEBE 2021)

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show abstract

“…In Bangladesh, the degree and size of women’s inclusion in the SME sector show differential opportunities, prospects and benefits relative to men (Huang, 2018). Only 3–4% of the total companies in Bangladesh are female enterprises (Sultan and Sharmin, 2020). The Bangladesh Statistics Bureau’s survey revealed a significant gap between women (7.40%) and men (92.60%) in the possession of SMEs (Hossain, 2019).…”

Section: Discussionmentioning

confidence: 99%

“…In spite of these obstacles, successful entrepreneurs should continue vigorously (Mohsin et al, 2017). Through perseverance, they will continue until their goal has been achieved (Sultan and Sharmin, 2020). Even when they are tired, ambitious entrepreneurs plan to finish their designs despite obstacles or vulnerabilities (Khan et al, 2020;Draksler and Širec, 2018).…”

Section: Individual Competencies and Intention To Become Sustainable ...mentioning

confidence: 99%

Rural women characteristics and sustainable entrepreneurial intention: a road to economic growth in Bangladesh

Polas

Raju

Muhibbullah

et al. 2021

JEC

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Purpose This study aims to provide a better understanding of the individual-level factors that affect rural women’s sustainable entrepreneurial intention in starting and running a business in Bangladesh and contributing to national economic growth. Design/methodology/approach Data from a sample of 297 rural Bangladeshi women were analysed using a quantitative approach with Smart PLS 3.0 (SEM) and SPSS V25. This was to explore the direct influence of perceived capability, social perception and individual competencies on women’s intention to become sustainable entrepreneurs. The indirect consequences of these three variables on perceived opportunity were also evaluated. Findings The studies confirmed a positive and significant association between perceived capability and social perception with the intention to become a sustainable entrepreneur. There is no conventional connection between women’s individual competencies and their intention to become an entrepreneur. Moreover, the data confirmed that perceived opportunity mediates the relationship between perceived capability and individual competencies with the intention to become an entrepreneur. However, no mediation role of perceived opportunity in the relationship between social perception and intention was found. Originality/value This study is one of very few to explore through empirical analysis the relationship between women’s individual characteristics and their intention to become sustainable entrepreneurs and to investigate whether rural women are motivated to become empowered to contribute to economic development through sustainable entrepreneurial intention.

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“…Such people are expected to be users of technological services such as Netflix, especially during the COVID-19 lockdown. Therefore, the study determined a sample size from Dhaka city, the capital of Bangladesh via Facebook since it is the most popular social media channel in Bangladesh with 35m users in early 2020 (Sultan and Sharmin, 2020). Upon initial analysis, many of the Facebook friends (consisting of peers and colleagues) of the first author were found to exhibit tech-savvy behavior.…”

Section: Respondent Selection Criteriamentioning

confidence: 99%

Impacts of Binge-Watching on Netflix during the COVID-19 pandemic

Rahman

Arif

2021

SAJM

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PurposeThe purpose of the study is to dive into various binge-watching habits of Netflix users amidst the COVID-19 pandemic. Consumers find themselves amidst the COVID-19 lockdown with more free time to indulge in these viewing habits. This study investigates motivational factors, amount of media consumption and negative attributes associated with binge-watching on Netflix during the COVID-19 outbreak.Design/methodology/approachThis study has employed an exploratory research design and obtained primary data via an online survey using a semistructured questionnaire. Convenience sampling has been used to choose a sample (n = 105) of Netflix binge-watchers during the COVID-19 pandemic. Both sample selection and survey administration have been done through social media messaging services owing to the COVID-19 lockdown measures.FindingsThe results indicate that most of the respondents use smartphones for binge-watching on Netflix. Moreover, they have expressed that a wide range of shows available on Netflix incline them to engage in marathon viewing. However, the respondents spend just over 70 h per month binge-watching on Netflix. Finally, the majority of respondents have flagged “one more episode” syndrome as the most challenging aspect of being marathon viewers on Netflix during the COVID-19 pandemic.Originality/valueThis is one of the few papers to exclusively focus on the impacts of binge-watching on Netflix during the COVID-19 pandemic. The findings will originate the value with novelty and important implications to the Netflix consumers, telecom service providers and payment gateways.

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An Exploratory Investigation of Facebook Live Marketing by Women Entrepreneurs in Bangladesh

Cited by 17 publications

References 56 publications

Analysis of the Determinants for Online Business Interest Among University Students

Analysis of the Determinants for Online Business Interest Among University Students

Rural women characteristics and sustainable entrepreneurial intention: a road to economic growth in Bangladesh

Impacts of Binge-Watching on Netflix during the COVID-19 pandemic

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