An Exploratory Comparison of Electronic Commerce Adoption in Large and Small Enterprises

Abstract

This study compares the reasons why small and large companies are adopting electronic commerce (ecommerce) and compares the bene ts realized from the adoption of e-commerce by these two groups of companies. Two surveys that were undertaken contemporaneously on the use of e-commerce by small and large companies in the UK were used as the empirical basis for this study. The study found that the use of e-commerce for responding to competitors, providing enhanced customer services and improving relations with suppliers was driving the uptake by smaller businesses to a greater extent than by their larger counterparts. Only in the area of improved operational ef ciency did larger businesses express greater interest in adopting e-commerce. The study also found that smaller businesses believed that they had achieved greater bene ts from their e-commerce services than had the larger rms in all areas explored.

E-commerce adoption in Malaysian Small and Medium Enterprises Practitioner Firms: A revisit on Rogers' model

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“…• La internacionalización de la empresa y la pertenencia de colaboraciones externas puede incrementar la probabilidad de incursionar en el comercio electróni-co (Daniel y Grimshaw, 2002;Wagner et al, 2003).…”

The Adoption of Web-Based Marketing in the Travel and Tourism Industry: An Empirical Investigation in Egypt

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