An Exploratory Case Study of Non-Entrepreneurs (Thematic Analysis)

Abstract

Non-entrepreneur refers to a person who is non-actor and absent from entrepreneurial actions and not making intention towards entrepreneurship. An exploratory case study method (Yin, 2014) was used to carry out the research. Unstructured interviews were conducted with four non-entrepreneurs and field notes were written down on the notebook with the pencil to save the data. Thematic analysis was applied to the text to reach the important themes deducted from views and perceptions of the participants. Finding of the study depicted that lack of personal intention and will, lack of knowledge and information about entrepreneurship, lack of understanding the entrepreneurship, no familial association with business, family involvement in the selection of career and education were major impediments. In the end, important implications were drawn i.e. seminars and conferences must be conducted to overcome the hurdles of lacking the understanding of entrepreneurship.