An Exploration of Drivers and Strategies for Encouraging the Delivery of Green Building Projects in Housing Development

Abstract

Green building has attracted increasing attention in recent years and the concept has a positive impact on the environment when adopted in the field of housing development. This study aims to explore the drivers and strategies that should be developed in order to encourage green building project delivery in housing development. This study uses an empirical approach that combines case study, quantitative, and qualitative methods. First, a questionnaire survey was distributed to housing developers in the Klang Valley (KV). A total of 234 developers returned completed questionnaires. The results of the quantitative analysis, based on descriptive statistics, Cronbach"s alpha, correlation, and multiple regression analysis showed that social and cultural drivers have the greatest effect on green building project delivery by housing developers. Next, the quantitative findings were applied to a qualitative case study and two companies in KV were investigated. Finally, the results were validated by interviewing five experts in the industry. The results of the experts" interviews not only validated the findings obtained from the quantitative and qualitative analysis, but also provided in-depth explanations for the identified drivers and strategies.

Barriers to green building implementation in Malaysia: A systematic review

“…High green materials and product price iv. Limited supply of green materials [12], [13], [14], [6], [15], [16], [17], [18], [19] [20], [21], [22], [23], [4], [24], [5]…”

“…Lack of experienced labor iv. Lack of technology v. Lack of professional personnel [25], [12], [13], [14], [26], [15], [16], [17], [19], [20], [21], [22], [23], [24], [5] 3…”

Green Building Practice in the New Zealand Construction Industry: Drivers and Limitations

“…Despite many factors leading to the favorable adoption of green building practice-a marked increase in building consent numbers, the industry operating in a current boom cycle, and increased attention to improved environmental outcomes (PwC, 2016)-the NZ construction industry seems hesitant to adopt green building practices, assessed by NZGBC. Isa et al (2018) and Tharim et al (2018) also highlighted the gap between agreement on the principle of green development and the actual modest certified projects. Bond (2011), Building Research Association of New Zealand (BRANZ) (2018), and thinkstep (2019) all stated that increased policy implementation has spurred the industry into 'greener' development.…”

Beyond barriers: exploring the considerations hindering the adoption of green construction from a behavioural economics perspective

“…In Malaysia, the government has introduced major regulatory and incentive policies to drive forward the green construction agenda (Shari and Soebarto, 2014, Algburi et al, 2016, Zaini and Endut, 2018. Quoting Isa et al (2018), "the government has introduced major incentives to foster green building investment…in the public and private sectors in Malaysia". However, these policy implementation efforts do not lead to extensive adoption and implementation of green construction in Malaysia (Shari and Soebarto, 2014;Isa et al, 2018;Zaini and Endut, 2018).…”

“…Quoting Isa et al (2018), "the government has introduced major incentives to foster green building investment…in the public and private sectors in Malaysia". However, these policy implementation efforts do not lead to extensive adoption and implementation of green construction in Malaysia (Shari and Soebarto, 2014;Isa et al, 2018;Zaini and Endut, 2018). Zhang et al (2011c) also questioned why residential developers in China are not adopting green construction in spite of the strong green 'market' environment and the plethora of policy tools and mechanisms.…”