“…To claim discriminant validity, the square root of the AVE associated with a particular construct must be greater than its correlations with other constructs Janda et al (2002), Kim et al (2009), Szymanski and Hise (2000), Tseng and Wu (2007) Information quality † Offers accurate tour information † Offers various tours information † Offers detailed tour information † Offers information that the user needs Delone and McLean (2003), Janda et al (2002), Kim et al (2009), Li (1997, Li et al (2002), Rai et al (2002) Interface design † Easy to read and view the main menu screen † Refined screen design † Overall coordination of images on device screen † Appropriate color and image of device screen Gounaris et al (2007), Szymanski and Hise (2000) Convenience † Simplicity of instrument operation † Save time and effort in conducting operation † Easy navigation of instrument operation Carlson and O'Cass (2010), Kim et al (2009), Rai et al (2002, Teo et al (1999) Perceived enjoyment † It was enjoyable to use it † It was interesting to use it † It was bothersome to use it Davis et al (1992), Koufaris (2002), Teo et al (1999) Usage intention † Users are satisfied with the use of the device † User will recommend its use to others † User will use this kind of tour information service instrument in the future Carlson and O'Cass (2010), DeLone and McLean (2003), Gounaris et al (Fornell & Larcker, 1981). According to the estimates presented in Table 5, each construct sufficiently differed from the other constructs, and, therefore, the measures represented discriminant validity.…”