An Experimental Test of the Harmful Effects of Premium-Oriented Commercials on Children

Processes and effects of targeted online advertising among children

“…Because their information processing skills have not fully matured, children are more prone to relatively low levels of information processing. Research has shown that heuristic cues in advertising can easily persuade children (Calvert 2008;Shimp, Dyer, and Divita 1976). When an advertisement is targeted, children are likely to perceive it as personally relevant and use this as a cue to positively process the advertisement.…”

The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies

“…The distancing from marketing also emanated from a growing disdain of big business during the late 1960s and a disquieting recognition of the potential negative societal consequences wrought by advertising and marketing in action. Such distancing from marketing fostered a public policy and societal focus that emphasized consumer protection and social welfare (Schneider 1977;Shimp, Dyer, and Divita 1976), a focus spurred by the real needs of government for actionable consumer research (Wells 1995). Commentaries suggested that academics need not be the handmaidens of business and that consumer research could be valued for its own sake-independent of its value to marketing practitioners.…”

Flow cytometry controls, instrument setup, and the determination of positivity

“…Fischer (1985) concluded that 8‐year‐old children are more easily persuaded to prefer a certain toy after repeated exposure to its television commercial than 5‐year‐olds. Shrimp, Dyer, and Divita (1976) reported that all children, even young ones, can encode and then remember the advertising in terms of dependent characteristics, such as money and brands. During the past few years, research has been initiated to discover how advertising, and particularly television advertising, influences children (Chan, 2000; Donohue, Henke, & Donohue, 1980; Kunkel & Roberts, 1991).…”