1956
DOI: 10.1080/10417945609371433
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An experimental study of the effects on the listener of anticlimax order and authority in an argumentative speech

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1967
1967
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Cited by 15 publications
(1 citation statement)
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“…Another variable presumed to affect ethos of a speaker is the use of cited authority in support of materials contained in a speech. Studies by Cole (1954), by Gilkinson, Paulson, and Sikkink (1954), and by Sikkink (1956) reported that citation of authority did not increase persuasiveness. Cathcart (1955) found that (a) arguments supported by authority without documentation, (b) use of authority with documentation, and (c) specification of the expertness of the authority all produced significantly greater shifts of opinion than did the same arguments presented without these forms of support.…”
Section: Experimental Studies Op Ethosmentioning
confidence: 94%
“…Another variable presumed to affect ethos of a speaker is the use of cited authority in support of materials contained in a speech. Studies by Cole (1954), by Gilkinson, Paulson, and Sikkink (1954), and by Sikkink (1956) reported that citation of authority did not increase persuasiveness. Cathcart (1955) found that (a) arguments supported by authority without documentation, (b) use of authority with documentation, and (c) specification of the expertness of the authority all produced significantly greater shifts of opinion than did the same arguments presented without these forms of support.…”
Section: Experimental Studies Op Ethosmentioning
confidence: 94%