An Experimental Investigation of the Effects of Celebrity Support for Political Parties in the United States

Nownes, Anthony J.

doi:10.1177/1532673x11429371

Cited by 34 publications

(21 citation statements)

References 18 publications

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“…On the positive side of the ledger, the power of global influencers, while informal, can be significant. Celebrities are able to exercise power in multiple ways via visible and invisible means (Tsaliki, Frangonikolopoulos, and Huliaras 2011; Partzsch 2015). This power can be used to hold officeholders accountable for their actions in ways that are more effective than what individual citizens or marginalized groups can accomplish.…”

Section: Resultsmentioning

confidence: 99%

Messi, Ronaldo, and the Politics of Celebrity Elections: Voting for the Best Soccer Player in the World

Anderson¹,

Arrondel²,

Blais³

et al. 2019

Perspect. polit.

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It is widely assumed that celebrities are imbued with political capital and the power to move opinion. To understand the sources of that capital in the specific domain of sports celebrity, we investigate the popularity of global soccer superstars. Specifically, we examine players’ success in the Ballon d’Or—the most high-profile contest to select the world’s best player. Based on historical election results as well as an original survey of soccer fans, we find that certain kinds of players are significantly more likely to win the Ballon d’Or. Moreover, we detect an increasing concentration of votes on these kinds of players over time, suggesting a clear and growing hierarchy in the competition for soccer celebrity. Further analyses of support for the world’s two best players in 2016 (Lionel Messi and Cristiano Ronaldo) show that, if properly adapted, political science concepts like partisanship have conceptual and empirical leverage in ostensibly non-political contests.

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Section: Resultsmentioning

confidence: 99%

Messi, Ronaldo, and the Politics of Celebrity Elections: Voting for the Best Soccer Player in the World

Anderson¹,

Arrondel²,

Blais³

et al. 2019

Perspect. polit.

View full text Add to dashboard Cite

show abstract

“…So, for young people, celebrities are not only famous entertainers, they are also role models. Nownes (2012) equally and strongly established that athletes and movie stars" implicit endorsements (i.e. by way of financial support) also affected the view of young voters" regarding the endorsed parties.…”

Section: Celebrity Endorsements and Source Credibilitymentioning

confidence: 86%

Celebrity endorsement of political aspirants and its effects on college students in Lagos

Agina

Ekwevugbe

2017

Journal of African Media Studies

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This article examines two main research questions: what factors justify celebrity endorsement as an election campaign strategy given the increasing doubts associated with celebrity involvement in politics? Did celebrity endorsement of political aspirants influence young adults" voting behaviour during the 2015 elections in Lagos? Using mixed method approaches, and supported by source credibility and celebrity endorsement debates, a survey was conducted with a sample of 375 students of the Yaba College of Technology. Three semi-structured interviews with members of successful campaign teams were also conducted. Our findings revealed that campaign managers have huge confidence in the celebrity endorsement strategy for several reasons and would employ the approach in future. Further, the young people interrogated revealed that two-thirds of them are fans of Nollywood stars and music icons. But they were not influenced to vote on the basis of the celebrities" say-so. These findings are somewhat consistent with extant literature, but suggest the need for further studies regarding how celebrities translate fandom to votes.

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“…Celebrity endorsements are increasingly common in social issue campaigns (Meyer, & Gamson, 1995; Street, 2012). There is a notion that low-information individuals are more swayed by celebrity appeals (Baum & Jamison, 2006; Nownes, 2012; Veer et al, 2010), while other research suggest celebrities have a wider impact on attitudes and involvement (Becker, 2012; Jackson, 2007). Furthermore, there is evidence of a link between celebrity involvement and interest and engagement (Austin et al, 2008) especially among younger individuals (Payne et al, 2007).…”

Section: Literature Reviewmentioning

confidence: 99%

If Childish Gambino Cares, I Care: Celebrity Endorsements and Psychological Reactance to Social Marketing Messages

Dunn

Nisbett

2020

Social Marketing Quarterly

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Background: Increasingly, celebrities are used as spokespeople for nearly all types of marketing. Endorsements can build positive celebrity-brand associations, resulting in favorable brand, product, or issue knowledge. Focus of the Article: This project examines the impact of celebrity influence in social marketing campaigns. Source and receiver characteristics are used to explore how people react to such persuasive messages from celebrities and how those reactions influence behavior. Research Question: Do race (RQ1) and gender (RQ2) of celebrity influence perceptions of (a) credibility, (b) similarity, and (c) heuristic evaluation? How do these factors influence message evaluation (RQ3)? Perceptions of (a) source credibility and (b) similarity as well as (c) heuristic evaluations will increase positive message evaluations (H1). Such positive message evaluations will increase behavioral intentions (H4). Level of (a) perceived source credibility, (b) perceived similarity, and (c) heuristic evaluation of a message is negatively related to message reactance (H2). The level of psychological reactance to a message source is negatively related to behavioral intent related to the message topic (H3). Importance to the Social Marketing Field: The objective of this study is to better understand how characteristics of celebrities, perceptions of the celebrities, and psychological barriers impact intended behavior change attributed to a social marketing message. Because social marketing seeks behavior change as part of an exchange with the targeted audiences, this study contributes a basic understanding of how attributes of the speaker impact social marketing effectiveness. Methods: An experiment was conducted ( N = 798) comparing how persuasive messages from celebrities of different genders and races are perceived. Results: Results indicate that there are significant differences in how persuasive messages from female celebrities are received as compared to messages from male celebrities. Further, race was shown to play a role in feelings of psychological reactance in response to the persuasive messages. Recommendations for Research of Practice: Results suggests marketers should seek out celebrity spokespeople who have the ability to be well-liked by members of the targeted market. The desire to identify with the message source can be a significant enough benefit to inspire behavior change. Having a spokesperson the audience wants to align themselves with is positively correlated with behavioral intentions.

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An Experimental Investigation of the Effects of Celebrity Support for Political Parties in the United States

Cited by 34 publications

References 18 publications

Messi, Ronaldo, and the Politics of Celebrity Elections: Voting for the Best Soccer Player in the World

Messi, Ronaldo, and the Politics of Celebrity Elections: Voting for the Best Soccer Player in the World

Celebrity endorsement of political aspirants and its effects on college students in Lagos

If Childish Gambino Cares, I Care: Celebrity Endorsements and Psychological Reactance to Social Marketing Messages

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