Abstract:PurposeThis study aims to examine individuals' tendency to strictly follow their own signal while ignoring predecessors' decisions when making decisions under varying degrees of uncertainty.Design/methodology/approachUsing a controlled laboratory experiment, the authors separate the follow-own-signal behavior from other types of behavior such as Bayes consistent or herd-like (i.e. follow-the-majority) behavior.FindingsAs the authors systemically increase the degree of uncertainty in the information environment… Show more
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