“…While it appears that both of these aspects of interpersonal perception are mutually dependent (Harari, 1967;McDavid &Harari, 1968), it is nevertheless easier to give a content-bound description of what qualities one perceives in another person than, say, to analyze the inferences by which such qualities were attributed to that person. Fortunately, a number of theoretical models, notably the various "balance" theories (e.g., Festinger, 1957;Heider, 1958;Newcomb, 1961;Osgood & Tannenbaum, 1955), have given a great deal of attention to the processes involved in interpersonal perception.…”