“…The first title we classified as humorous was in 1967 'An Experiment in Beer-tasting'. 16 However, Hartley 11 highlights several problems with humour: it is cultural, can be difficult for non-native speakers and may reduce search results, such as in the example above, which gives no clear pointers to the topic of the paper. Another example 'This thorough, tedious, expensive and disappointing study.…”