An expanded model of bank reputation in the context of the Covid-19 crisis: a vietnamese contribution

Hoang, Dung Phuong; Thang, Doan Ngoc; Nguyen, Thi Hong Hai

doi:10.1007/s43546-022-00234-1

Cited by 4 publications

(3 citation statements)

References 94 publications

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“…The importance of a brand for a business and why it is so critical (Thimothy, 2016) is embedded in a consumer's decision to buy the goods because their initial impression of a brand significantly influences them. Brands with a good reputation enjoy higher levels of trust (Hoang et al, 2022). Naturally, this leads to satisfied consumers telling others in their immediate area about the business.…”

Section: The Bank Was Liquidated Finally In 2006mentioning

confidence: 99%

A post-COVID model to measure brand loyalty of banking clients

Els

Bisschoff

2023

Banks and Bank Systems

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The study investigates the relationship between customers’ loyalty, trust and satisfaction concerning an organization’s reputation in the South African banking sector. High service levels exist in this highly competitive and price-sensitive market. Access to banking has also digitized significantly, and banks adapted their service strategies to comply with COVID-19 restrictions such as hard lockdowns and limited movements. Customers were not able to attend banks. Hence the whole personal (contact) service and loyalty scenario required aggressive reengineering. A bank’s competitiveness can be impacted significantly by service quality, price competitiveness, and product diversity. As a result, the study with the primary objective is to determine the new relationships between customer loyalty and antecedents such as service quality, customer satisfaction, customer trust, brand image, reputation, customer loyalty, and word of mouth. Data were gathered from South African customers using a 5-point Likert scale distributed via an electronic platform (Google Forms). More than 1,000 questionnaires were distributed, and 150 were completed and returned (representing a 15% response rate). The reliability is satisfactory (Cronbach alpha coefficient on all antecedents exceeded 0.775). The literature model was confirmed using confirmatory factor analysis. The analysis showed that the model possesses convergent- (r2 &lt; Sqrt AVE) and discriminant (AVE &gt; 0.5) validity and possesses satisfactory fit indices (CFI = .951, TL = .941, NFI = .922, RMSEA = .089, CMIN/df = 129.072/592.188 = 2.188). This indicates that the model can be operationalized in South Africa to measure post-COVID-19 bank loyalty.

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Section: The Bank Was Liquidated Finally In 2006mentioning

confidence: 99%

A post-COVID model to measure brand loyalty of banking clients

Els

Bisschoff

2023

Banks and Bank Systems

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“…Hidayah et al (2021) report that environmental and shareholder pressures affect the quality of the sustainability report and organizational reputation. Hoang et al (2022) imply multiple ways in which both cognitive and emotional variables should be considered to build a bank's reputation. Building customer trust and providing risk management solutions are the keys.…”

Section: Theoretical Issues and Hypothesis Developmentmentioning

confidence: 99%

A Comparative Analysis of Reputation in Enlisted Firms on the Iraq Stock Exchange

Al-Maliki

2022

JRFM

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This paper aims to assess the impact of ISIS’s presence in Iraq on the reputation of listed firms on the Iraq Stock Exchange. This paper’s method is descriptive–correlational, and the selected sample includes 35 listed firms on the Iraq Stock Exchange during 2014–2019. This study measures the reputation of listed firms on the Iraq Stock Exchange. The presence of ISIS in Iraq is analyzed using a regression model and a dummy variable. Research hypotheses were tested using a multivariate regression model based on panel data. The obtained results show a significant relationship between the presence of ISIS in Iraq and the reputation of listed firms on the Iraq Stock Exchange, which means the presence of ISIS in Iraq has declined listed firms’ reputation on the Iraq Stock Exchange. Since the present study is a pioneer in examining this issue in an emerging economy, especially ISIS’s existence, the current study results may give academia and practitioners a profound insight.

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“…In general terms, the significance of corporate reputation has been recognized in numerous theories and supported by various empirical studies. According to the resource-based view, corporate reputation has the key attributes of an intangible resource, which can provide a sustainable competitive advantage to a company, including being “valuable,” “inimitable,” “nonsubstitutable,” and “unique” (Coombs, 2007; Hoang et al ., 2022). From the perspective of signaling theory, reputation can serve as a market signal for a business’s essential characteristics, leading to increased profitable sales by reducing customers' perceived risks and time spent on bargaining (Almeida and Coelho, 2019).…”

Section: Introductionmentioning

confidence: 99%

Assessing the evolution of banking reputation literature: a bibliometric analysis

Carè,

Fatima,

Lèvy

2024

IJBM

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PurposeThe concept of banking reputation has gained significant attention due to its relevance in the banking industry. A strong reputation has become crucial for a bank’s success, as it affects trust, credibility and stakeholders' perceptions. However, understanding and managing reputation in the banking sector involves several challenges. This study aims to analyze the field of banking reputation research through bibliometric analysis.Design/methodology/approachIt explores the evolution of research in this area, identifies key journals, articles and authors, examines the main research streams, and identifies research fronts and opportunities for future advancement.FindingsThe findings reveal that banking reputation research has evolved over time, with multiple perspectives and viewpoints. Key journals and authors in the field are identified, and leading research streams are highlighted. The study also uncovers the conceptual and intellectual structure of the research domain, providing insights into the complex and multidimensional nature of banking reputation. Furthermore, the study emphasizes the importance of corporate social responsibility, sustainability practices and gender diversity in shaping a bank’s reputation. These factors play a significant role in attracting and retaining customers, accessing financial markets and securing funding.Research limitations/implicationsThe results contribute to the existing body of knowledge and provide researchers and practitioners with valuable insights for further exploration.Originality/valueThe paper concludes by outlining potential avenues for future research in the field of banking reputation.

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An expanded model of bank reputation in the context of the Covid-19 crisis: a vietnamese contribution

Cited by 4 publications

References 94 publications

A post-COVID model to measure brand loyalty of banking clients

A post-COVID model to measure brand loyalty of banking clients

A Comparative Analysis of Reputation in Enlisted Firms on the Iraq Stock Exchange

Assessing the evolution of banking reputation literature: a bibliometric analysis

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