An Exercise in Early Modern Branding

Herman, Ruth E.

doi:10.1080/0267257x.2003.9728234

Cited by 7 publications

(3 citation statements)

References 32 publications

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“…Use of persona often entails first person speech to increase the life-like nature of the voice and increase the 'code of cooperation', inviting audiences to be persuaded that the message is true. Even if a 'real person' is speaking as him/herself, this remains a 'fictive artefact designed to have certain effects on consumers' (Delbaere, McQuarrie, & Phillips, 2011;Herman, 2003;Stern, 1993, p. 18).…”

Section: Numeric Transparencymentioning

confidence: 96%

Narrative transparency

Arnould

Press

2014

Journal of Marketing Management

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Section: Numeric Transparencymentioning

confidence: 96%

Narrative transparency

Arnould

Press

2014

Journal of Marketing Management

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“…Ozment thus pushes against the recent focus in criticism on understanding Manley as primarily a partisan writer, insisting on her interest in maximizing her commercial success. Altlhough not directly citing her, Ozment is implicitly following Ruth Herman's argument, in an article published in a journal of marketing research in 2003, that Manley was developing her own “brand.”…”

Section: Recent Scholarship On Manley's Political Secret Historiesmentioning

confidence: 99%

Scholarship on Delarivier Manley: Past, Present, and Future

Carnell

2017

Literature Compass

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This essay offers an overview of scholarship on Delarivier Manley, from her marginalization by twentieth‐century literary historians, to her scholarly recuperation in the 1980s, to the recent critical reappraisal of her as an innovative writer of political secret histories and an important voice in the female theatre world of the 1690s. This recent scholarship corrects the misperception of Manley as a (mediocre) novelist and finally does her justice as an innovator in every genre in which she wrote—including drama, poetry, epistolary travelogue, secret history, periodical, pamphlet, memoir, and novella. An overview of the historical trends in the field is followed by summaries of recent research on her works in various literary genres.

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“…Decorative artists had a central place in its development. For example, Josiah Wedgwood, an 18th-Century Staffordshire potter and a prominent figure in Enlightenment, abolitionist and scientific circles, is credited with pioneering many modern marketing techniques (McKendrick, 1960), such as celebrity (specifically royal) endorsement of his brand (Koehn, 2001; Herman, 2003). Later, marketing’s becoming a recognised branch of management required integrating an array of crafts involving creative and aesthetic elements – used by writers, illustrators and musicians in advertising and designers of products, packaging and retail spaces, amongst others – under the umbrella of a unified discipline.…”

Section: Introductionmentioning

confidence: 99%

“We want your soul”: re-imagining marketing education through the arts

Heath

Tynan

2023

EJM

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Purpose The purpose of this study is to examine the potential of integrating material from the arts into postgraduate curricula to deepen students’ engagement with marketing phenomena. The authors assess the use of arts-based activities, within a broader critical pedagogy, for encouraging imaginative and analytical thinking. Design/methodology/approach The authors devised two learning activities and an interpretive method for studying their value. The activities were an individual essay connecting themes in song lyrics to marketing, and a group photography project. These were applied, within a broader, critical approach, in postgraduate modules on sustainability, ethics and critical marketing. Data collection comprised diaries kept by the teachers, open-ended feedback from students and students’ assignments. Findings Students showed high levels of engagement, reflexivity and depth of thought, in felt experiences of learning. Their ability to make connections not explicitly in the materials, and requiring imaginative jumps, was notable. Several reported lasting changes to their behaviour. Some found the tasks initially intimidating or, once they were more engaged, stressful or saddening. Research limitations/implications This adds to scholarship on management education by showing the usefulness of an arts-based approach towards a transformative agenda. Practical implications It offers a template of how to draw from the arts to strengthen critical engagement upon which marketing teachers can build. It also contains practical advice on the challenges and benefits of doing so. Social implications The authors provide evidence that this approach can enhance sensitivity and reflexivity in students, potentially producing more ethical and sustainable decisions in future. Originality/value The pedagogical interventions are novel and of value to lecturers seeking to enhance critical engagement with theory. An empirical study of an attempt to integrate arts into teaching marketing represents a promising direction, given the discipline’s creative nature.

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An Exercise in Early Modern Branding

Cited by 7 publications

References 32 publications

Narrative transparency

Narrative transparency

Scholarship on Delarivier Manley: Past, Present, and Future

“We want your soul”: re-imagining marketing education through the arts

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