An Executive Appraisal of Courses Which Best Prepare One for General Management

Hildebrandt, Herbert W.; Bond, Floyd A.; Miller, Edward L.; Swinyard, Alfred W.

doi:10.1177/002194368201900102

Cited by 34 publications

(10 citation statements)

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“…And we see an intimate connection to the business world as crucial to our enterprise, as proven not only by our eagerness to share consulting findings but also by our ongoing efforts to prove that written and oral communication are important to business Hildebrandt, Bond, Miller, & Swinyard, 1982;Penrose, 1976;). Hence, generally speaking, the field's traditional alignment is on the horizontal side.…”

Section: Parallel Universes: Business Trends and Business Com-municatmentioning

confidence: 99%

Models of Development: Business Schools and Business Communication

Dulek

1993

Journal of Business Communication

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Colleges of business develop by following one of two models. The first model, the vertical, involves functional specialization and the scientific examination of a specific discipline. The second model, the horizontal, stresses breadth rather than depth. This latter model examines what is often called the "softer" side of managenment—leadership, communication, entrepreneurship, and strategy. Awareness of these two models is important to all business communication faculty, especially to those housed in business schools. The model a school adopts can affect how the faculty member teaches the business communications course and will strongly influence the kind of research that faculty in business schools have to do to receive promotion and tenure.

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Section: Parallel Universes: Business Trends and Business Com-municatmentioning

confidence: 99%

Models of Development: Business Schools and Business Communication

Dulek

1993

Journal of Business Communication

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“…Numerous studies and articles have been published that attest to the importance of interpersonal communication skills, specifically oral communication competency (Hildebrandt, Bond, Miller, & Swineyard, 1982;Kim & Wright, 1989;Wilmington, 1989;U.S. Department of Labor, 1989).…”

mentioning

confidence: 99%

Vital Communication Skills and Competencies in the Workforce of the 1990s

Wayne

Mitchell

Scriven

1992

Journal of Education for Business

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“…Studies also indicate that effective communication skills enhance one's success in business. For example, in a survey of 2,819 newly promoted executives, business communication was ranked as the most important course offered in business administration curricula (Hildebrandt, Bond, Miller, & Swinyard, 1982). Similarly, Bennett reported that over 98 percent of those surveyed use business letters and memos as primary communication; almost 90 percent of the respondents had training programs on communication available to them (Bennett et al, 1986).…”

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confidence: 99%

Computer Assisted Writing Instruction: Is It Effective?

Wedell¹,

Allerheiligen²

1991

Journal of Business Communication

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Educators have been attempting for several years to improve student communication skills through the use of computer-assisted instruction (CAI). While numerous studies have attempted to measure the effects of using CAI, results have been inconsistent and inconclusive. Most studies reveal that both students and faculty possess a positive feeling toward CAI but that students do not experience significant improvement in writing as a result of using Writer's Workbench. This experimental study focused on student groups that used Writer's Workbench, considered the grandfather of all text analysis programs, and found that business students do not perceive a significant improvement in writing after using Writer's Workbench. Students who used Writer's Workbench did, however, perceive significant improvement in their oral communication skills. C tudents, faculty, and most importantly, employers have for years recognized the need for improved communication skills. This is reflected in a recent statement by a manager of a prominent international industrial firm: &dquo;Not surprisingly the number one and number two important skills in business, as I have related several times, are oral and written communications&dquo; (D. J. Morgan, personal communication, November 12, 1986). Studies also indicate that effective communication skills enhance one's success in business. For example, in a survey of 2,819 newly promoted executives, business communication was ranked as the most important course offered in business administration curricula (Hildebrandt, Bond, Miller, & Swinyard, 1982). Similarly, Bennett reported that over 98 percent of those surveyed use business letters and memos as primary communication; almost 90 percent of the respondents had training programs on communication available to them (Bennett et al., 1986).In recent years, educators have attempted to improve students' writing skills through the use of computer-assisted instruction (CAI). At first these programs focused upon practice and tutoring of spelling, grammar, and sentence structure. Later, interactive programs which guided students through the prewriting and writing process with assistance on the articulation and refinement of ideas were introduced. The current approach to CAI is the use of software programs that analyze and provide feedback on one's writing to enhance improvement through revision. The importance of CAI is portrayed by former Secretary of Education Terrel N. Bell in his statement, &dquo;Schools need [computer] programs that can at OAKLAND UNIV on

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An Executive Appraisal of Courses Which Best Prepare One for General Management

Cited by 34 publications

References 1 publication

Models of Development: Business Schools and Business Communication

Models of Development: Business Schools and Business Communication

Vital Communication Skills and Competencies in the Workforce of the 1990s

Computer Assisted Writing Instruction: Is It Effective?

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