An Examination of the Influence of Emotional Solidarity on Value Cocreation with International Muslim Travelers

Abstract

Given the rising Muslim travel market and the scarcity of research on Muslim inbound market, it is important to elucidate how international Muslim travelers are perceived through the lens of residents in non-Islamic countries. This study provided an insight into how value cocreation is created through emotional solidarity and attitudes in the context of the Muslim travel market. Results of the structural model for American residents were comparatively similar to those of their Korean counterparts, which is indicative of both countries’ acceptance and tolerance of international Muslim travelers. In particular, residents’ openness to experience and the perceived benefit of international Muslim travelers for development of the tourist destination were significant predictors of emotional solidarity. Residents’ emotional solidarity subsequently explained their attitude toward international Muslim travelers. Attitude toward international Muslim travelers would lead to a positive attitude toward Muslim tourism, which in turn, triggered value cocreation behavior with international Muslim travelers.

Does Sincere Social Interaction Stimulate Tourist Immersion? A Conservation of Resources Perspective

“…Hence, future studies can draw on these theories and find other mediators to examine the effect of sincere social interaction on tourist immersion. In addition, we ignored the potential outcomes of sincere social interaction, such as value co-creation (Chua et al 2021), tourist engagement (Lin, Zhang, and Gursoy 2021), tourist behavior intention (Tu et al 2020), and tourist gratitude (Tu and Ma 2021), and so forth. It is not clear whether sincere social interaction has as much effect on these outcomes as it does on tourist immersion.…”

Two decades of research on halal hospitality and tourism: a review and research agenda

“…To create a synergy between this study’s implications and previous studies’ inferences, the industry needs to explore the halal market needs and address fast changing demands of Muslim tourists (Hall and Prayag, 2019; Mohamed et al , 2020). Although the published articles identified a wide range of halal tourism topics, the orientation of most studies does not coincide with the industry’s contemporary issues, crises and trends (Chua et al , 2021). In a sense, the present standing of halal tourism must consider the market volatility to broaden the intellectual horizon of the hospitality and tourism practitioners.…”

“…Specifically, the study thoroughly reviewed 108 articles published in 41 SSCI/Scopus journals to grasp the undisciplined growth of Islamic tourism studies. The findings declared the establishment of an emerging halal travel market between 2010 and 2015, while the following years 2015 to 2021 witnessed a rapid surge of research proving its vital mobility across the world (Al-Ansi et al , 2021; Battour et al , 2011; Chua et al , 2021; Han et al , 2019a, 2019b; Akhtar et al , 2022).…”

How Destination Social Responsibility Shapes Resident Emotional Solidarity and Quality of Life: Moderating Roles of Disclosure Tone and Visual Messaging

“…In general, existing research could be divided into two approaches: a resident approach and a tourist approach. In the resident approach, studies explore emotional solidarity from two perspectives: residents toward tourists (e.g., Chua et al 2021; Lai, Pinto, and Pintassilgo 2020; Suess et al 2020; Woosnam and Norman 2010) and residents toward residents (e.g., Maruyama, Ribeiro, and Woosnam 2020), while in the tourist approach, there are also two perspectives: tourists toward residents (e.g., Patwardhan et al 2020; Tasci et al 2021; Woosnam and Aleshinloye 2013) and tourists toward tourists (e.g., Joo and Woosnam 2020). Although there are differences in approach and perspective, the definition and measurement of the four types of “emotional solidarity” in the tourism context are not essentially different, but some necessary modifications have been made according to the difference between approach and perspective.…”