“…As such, one of the strategies organizations can undertake to gain, repair or maintain legitimacy is to use communication to project an image of social legitimacy (Dowling and Pfeffer, 1975, p. 127). Communication thus plays a pivotal role in the legitimation process and this association potentially explains why legitimacy theory has been widely tested, espoused and validated in the social and environmental accounting and disclosure literature (see, e.g., Deegan and Gordon, 1996;Hackston and Milne, 1996;Neu et al, 1998;O'Donovan, 1999;Patten, 1991;1995;2002a;Deegan, 2002;Deegan et al, 2002;Milne and Patten, 2002).…”