An Examination of Personality Traits and Television Viewing Motives Using Patterns of Interrelation and Quadratic Analysis

Langstedt, Eric; Atkin, David

doi:10.1080/15456870.2013.842571

Cited by 5 publications

(2 citation statements)

References 49 publications

(53 reference statements)

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“…While previous work has linked neurotic traits and tendencies to media use (Langstedt & Atkin, 2014;Weaver, 2003), scarce work has attempted to explain why these linkages occur. Given that anxiety serves to mediate the relationship between neuroticism and online health information seeking behaviors, it may prove useful for caregivers and clinicians to engage in actions that may further ease patients' possible feelings of health anxiety and uncertainty.…”

Section: Discussionmentioning

confidence: 99%

Health anxiety in the digital age: An exploration of psychological determinants of online health information seeking

Lagoe

Atkin

2015

Computers in Human Behavior

130

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Section: Discussionmentioning

confidence: 99%

Health anxiety in the digital age: An exploration of psychological determinants of online health information seeking

Lagoe

Atkin

2015

Computers in Human Behavior

130

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“…Consumer personality and brand personality congruency has been found to influence brand reputation (Arora et al, 2021) as well as on luxury brand attachment (Donvito et al, 2020). A study by Langstedt and Atkin (2013) evaluated SVOD platform consumption consumers' perceived personalities against television consumption. The study found that neuroticism was predictive of viewing television to fulfill companionship as well as fulfill the need to relax.…”

Section: Trait Theorymentioning

confidence: 99%

How consumers' personalities, lifestyles and demographics predict SVOD genre and SVOD platform consumption

Palomba

2021

JCMARS

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PurposeStreaming video on demand (SVOD) services are comprised of digital media content creation and content distribution that provide a vast array of genre content playable on an assortment of different technology platforms. Additionally, these digital services are equipped to collect data and information on consumers. However, these services do not capture extensive consumer demographics, lifestyles or personalities information.Design/methodology/approachTo resolve this discrepancy, collecting external information such as complete demographics, personalities and lifestyles of consumers can be useful in advancing SVOD consumer behavior knowledge. This study examined how consumer demographics, lifestyles and personalities may predict SVOD genre consumption and SVOD platform consumption. A survey was executed and disseminated to collect consumer information across these dimensions. Multiple linear regressions and a structural equation model were formed to explicate variance.FindingsConsumer demographics, lifestyles and personalities’ information do predict SVOD genre consumption and SVOD platform consumption.Originality/valueMedia selection and trait theory have not been applied to understanding unexplained variance behind consumer media consumption, and are often used to predict media consumption variance among consumers. These findings illustrate that, while digital consumer touchpoints are necessary to collect and analyze, marketers should not lose sight of easily-obtainable consumer data, much of which dictates consumption choices.

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Individual differences in social networking site users: The interplay between antecedents and consequential effect on level of activity

Krishnan

Atkin²

2014

Computers in Human Behavior

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An Examination of Personality Traits and Television Viewing Motives Using Patterns of Interrelation and Quadratic Analysis

Cited by 5 publications

References 49 publications

Health anxiety in the digital age: An exploration of psychological determinants of online health information seeking

Health anxiety in the digital age: An exploration of psychological determinants of online health information seeking

How consumers' personalities, lifestyles and demographics predict SVOD genre and SVOD platform consumption

Individual differences in social networking site users: The interplay between antecedents and consequential effect on level of activity

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