An examination of millennials' attitudes toward genetically modified organism (GMO) foods: is it Franken-food or super-food?

Linnhoff, Stefan; Volovich, Elena; Martin, Hannah M.; Smith, L. Murphy

doi:10.1504/ijarge.2017.10009413

Cited by 2 publications

(1 citation statement)

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“…Perceptions of GMOs. To measure pre-existing perceptions toward GMOs, as well as perceptions immediately after viewing stimuli and a week later in the delayed questionnaire, a GMO perception scale was adapted from previous research (Linnhoff et al, 2017). Participants were asked to indicate their response to each scale item using a 7-point Likert scale with 1 = strongly disagree and 7 = strongly agree.…”

Section: Methodsmentioning

confidence: 99%

The Effect of Infographics on Recall of Information about Genetically Modified Foods

Waller¹,

Hill²,

Meyers³

et al. 2020

JAE

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Although multiple agricultural literacy campaigns exist, studies have found many people struggle to grasp agriculture topics. In order to process and learn information, individuals use a limited pool of cognitive resources. When topics or media messages are complex, those resources can be overwhelmed, thus hindering the learning process. Visual aids can prevent this from occurring. The purpose of this research was to test the use of infographics to communicate the topic of genetically modified foods. One-hundred-thirty undergraduate students were exposed to one of two randomly assigned stimuli. Both stimuli contained the same information about genetically modified foods, but one was presented in the form of an infographic, while the other was a text-only narrative. After viewing, participants were tested in a variety of ways on their ability to recall information. Sixty-nine of these participants took part in a delayed survey a week after stimuli exposure to again test recall and retention of the information they viewed. No significant difference was found in retention and recall rates when using an infographic versus a narrative to communicate a complex topic. However, this study provides several implications for future research in the area of visual communications in agricultural literacy.

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Section: Methodsmentioning

confidence: 99%

The Effect of Infographics on Recall of Information about Genetically Modified Foods

Waller¹,

Hill²,

Meyers³

et al. 2020

JAE

View full text Add to dashboard Cite

show abstract

Dual quality of products: myths and facts through the opinions of millennial consumers

Bartková

Veselovská

Sramkova

et al. 2021

MMI

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The paper focuses on the dual quality of daily consumption products through the lens of the Millennial generation. According to the literature sources, Millennials are a generation of people that would become the main purchasing power in a few years. There are many diverse opinions on dual quality. Few are based on actual evidence, making it hard for regular consumers to differentiate between what is real and what is made up. This research study aims to sort out the myths and facts concerning the dual quality of daily consumption products utilizing the Millennial customers as a subject of research and information sources. Investigating the topic of dual quality revealed that the greatest attention was allocated to product testing and proved that dual quality existed. In Slovakia, however, there was a lack of research on consumer opinions on this topic. Therefore, the results of this study examining the Millennials' views on dual quality are unique. The empirical research was carried out in the years 2019 - 2020 on a sample of 987 respondents. From them, 395 consumers were selected who met the Millennial generation's characteristics in terms of age. The methodological tools of the research were the Binomial test, Multivariate Regression Analysis and the Chi-square test. As the research results show, the dual quality is most commonly observed by the Millennials with higher incomes and living in smaller settlements. The research empirically confirms and theoretically proves that Millennials consider dual quality to be the most ethical issue. Based on empirical research results, the paper presents suggestions for companies on how to manage the production and supply of products to different European Union countries without breaking the rules and aggravating the consumers. The proposals are based on current EU legislation and are formulated according to the authors' empirical research results.

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An examination of millennials' attitudes toward genetically modified organism (GMO) foods: is it Franken-food or super-food?

Cited by 2 publications

References 0 publications

The Effect of Infographics on Recall of Information about Genetically Modified Foods

The Effect of Infographics on Recall of Information about Genetically Modified Foods

Dual quality of products: myths and facts through the opinions of millennial consumers

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