An Examination of Exercised Power in Vertically Integrated Distribution Channels for Goods and Services

Abstract

The concepts of vertical integration and power use are summarized and various propositions about the potential relationships between the two are presented. Both physical goods industries and service industries are considered. The propositions are intended to provide market researchers with better insight as to power use in integrated channel structures. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: getinfo@haworthpressinc.com]