“…However, research suggests even then, employee commitment tends to rebound somewhat after such shocks (Allen, Freeman, Russell, Reizenstein, & Rentz, ; Roe et al, ). AC could also increase more slowly over time as a result of a “creep” process whereby a slow accumulation of minor negative events tempers the rise in one's commitment level (Bergman, Benzer, Kabins, Bhupatkar, & Panina, ). However, due to positive social adjustments and dissonance reduction, the “creep” processes, while not a surefire one‐way ratchet towards higher commitment, should tend to build AC more than its erosion, especially given the generally durable and resilient nature of evaluative affective attachments (Solinger et al, ).…”