An Evaluation on the Usability of E-Commerce Website Using Think Aloud Method

Majid, Rogayah Abdul; Hashim, Mardziah; Jaabar, Nurul A.syida Abdul

doi:10.1007/978-3-319-05948-8_28

Cited by 11 publications

(6 citation statements)

References 4 publications

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“…According to Mentees [2][3], usability is defined as the capacity of interactive systems to solve a specific task in a specific way for a specific user. According to Nielsen, [4][5][6] usability has five attributes e.g. Learnability, Efficiency, Effectiveness, Errors and Satisfaction.…”

Section: Related Workmentioning

confidence: 99%

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Comparison of Usability Level of E-Commerce Websites: Daraz and Homeshopping

Ali¹,

Ahmed²,

Afzal³

et al. 2022

PakJET

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Usability denotes approaches for refining the ease-of-use application design. Online free classified shopping websites "daraz.pk" and "Homeshopping.pk" were most often used and top five online stores in Pakistan. It is important for the realization of online business is that the structure of online shopping websites should be effective and efficient. The study aimed to compare the usability level of both shopping websites in the form of Efficiency, Satisfaction and Effectiveness. It was found that e-commerce websites with higher usability have a more re-accessed probability. Two different evaluation methods were used: User testing and quick and dirty. Total 10 users were used in this study and participated in filling out the questionnaires for satisfaction using the quick and dirty method. Then eight users were randomly taken to check both websites' efficiency and effectiveness using user testing. This user testing of daraz.pk and Homeshopping.pk established that daraz.pk has greater efficiency compared to Homeshopping.pk, but Homeshopping.pk has higher usability in terms of effectiveness.

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Section: Related Workmentioning

confidence: 99%

“…The study aimed to compare the level of usability of both shopping websites according to Efficiency, satisfaction and Effectiveness [4]. It was found that e-commerce websites with higher usability level get more reaccessed probability [5]. This statistic shows the great business opportunity in Pakistan.…”

Section: Introductionmentioning

confidence: 99%

Comparison of Usability Level of E-Commerce Websites: Daraz and Homeshopping

Ali¹,

Ahmed²,

Afzal³

et al. 2022

PakJET

View full text Add to dashboard Cite

show abstract

“…Their work also helped to identify the problems that customers faced while using that website and in the model. Further, they have identified five major attributes named ease of use, made-to-medium, emotion, content and security of the usability to evaluate the e-commerce websites [8] Bhat, Dr. Shahidet.al in 2016 have explained in [9] the ecommerce trends and its present status. The work done by him explained key factors that affect the increase in the usage of these web sites.…”

Section: Literature Reviewmentioning

confidence: 99%

Usability and Performance Analysis of E-Commerce Websites

Kaur¹,

Kaur²

2020

AJCST

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Online business or trade has become the buzz word in today’s Internet dominant era. The concept of using e-commerce sites for shopping the daily items and other goods have become also popular in the developing countries like India. The experience of users and study of their behaviour on e-commerce websites helps in determining the usability of these websites, which is acknowledged as a key factor for assessing the quality of any website. These quality measures along with performance measures are collected and compared for 28 e-commerce websites using two different approaches. The relative priority and preferences of the features and ease are investigated through a survey in this paper. Further, using GTmetrix-an online tool, speed tests and other parameters are garnered to analyze their performance. This research work is carried out with the objective to compare and analyze the performance of popular e-commerce websites and also to study its relationship with user preferences and behavior on these websites which can further guide the website developers and entrepreneurs in improving the performance and satisfying the customers.

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“…By verbalizing their thoughts, it enables the researchers to capture and understand how users view and interpret the system [20,21]. A study conducted by [22] also proves that by thinking aloud, the participants can directly and efficiently verbalize any problems encountered from the interface design itself.…”

Section: Methodsmentioning

confidence: 99%

An exploratory study of users’ experiences with e-participation: a case study of Malaysia

Basri

Adnan

Baharin

2019

IJEECS

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The need to encourage citizens’ adoption of e-participation services has prompted an expanding enthusiasm for the evaluation of e-participation websites. The achievement of e-participation websites depends intensely on how well it is perceived by the users. E-participation is a relatively new approach, so it is important to evaluate it deliberately, in order to comprehend it better, obtain more knowledge about it and distinguish the preferences and advantages it offers, and not to overlook its disadvantages so that we can improve it. Concerning evaluation, many researchers have concentrated on infrastructure and technical issues without giving more attention to user experience as one of the core elements impacting the success or failure of e-participation websites. This paper evaluated e-participation module that located in Malaysia e-government website by utilizing think-aloud method. Think-aloud was being utilized to gauge the perceptions of citizens in their use of e-participation.

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An Evaluation on the Usability of E-Commerce Website Using Think Aloud Method

Cited by 11 publications

References 4 publications

Comparison of Usability Level of E-Commerce Websites: Daraz and Homeshopping

Comparison of Usability Level of E-Commerce Websites: Daraz and Homeshopping

Usability and Performance Analysis of E-Commerce Websites

An exploratory study of users’ experiences with e-participation: a case study of Malaysia

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