An evaluation of the public response to a community recycling education program

Vining, Joanne; Ebreo, Angela

doi:10.1080/08941928909380673

Cited by 66 publications

(42 citation statements)

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“…In fact, one of the most accepted propositions of how consumers were thought to process information and react to recycling reward techniques was that those who respond show little interest in recycling (Katzev and Pardini, 1987;Vining and Ebreo, 1989;Wesley et al, 1995). APJML …”

Section: Introductionmentioning

confidence: 99%

“…This in turn leads us to the conclusion that not only do non-responders and responders show similar degrees of recycling-related innovation, but also that, given the fact that they show the same level of resources, they should behave similarly under the reward conditions. According to several research works, when the recycling reward technique is applied, there are no significant changes in consumer cognitions and evaluations (Young, 1984;Katzev and Pardini, 1987;Vining and Ebreo, 1989). Consequently, both kinds of response must lead to similar levels of ecological and recycling resources in the consumer's mind.…”

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confidence: 99%

“…According to Petty and Cacioppo's elaboration likelihood model, the individual is not motivated to think about recycling but about the promised reward. Therefore, responders engage in recycling via the so called peripheral route and thus show little interest in recycling itself (Young, 1984;Katzev and Pardini, 1987;Vining and Ebreo, 1989).…”

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Different kinds of consumer response to the reward recycling technique: similarities at the desired routine level

Meneses

Palacio²

2006

Asia Pacific Journal of Marketing and Logistics

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Purpose -The objective of this research is not only to provide a new theoretical framework to overcome doctrinal inconsistencies related to the reward recycling technique but also to empirically contrast the proposed explanations. Design/methodology/approach -This research follows a quasi-experimental design. This type of treatment comprises the application of a draw-based prize technique. A questionnaire was issued to gather the information from a sample with 123 individuals. The approach is quantitative. Findings -It was found that recycling behaviour has become a routine or habit with recognized awareness of ecology and recycling, but without a high level of involvement, since today's adoption process does not require such effort. This implies that the efficacy of the reward technique has been transformed and consequently its effects must be understood differently. To be specific, responders and non-responders are similar, in terms of their levels of beliefs about recycling, ecological concern and involvement with recycling, and both show the same model of adoption with a low hierarchy of effect and with a few minor differences. Nevertheless there is only one difference between sustainers and non-sustainers, namely, the sustainers' greater ecological concern before the promotion application.Research limitations/implications -The non-existence of a control group is a limitation with the result that the validity of the experiment is not being totally checked. Originality/value -This research provides some empirical evidence challenging some old presumptions concerning the understanding of recycling. Keywords Social marketing, Recycling, Promotion Paper type Research paper IntroductionThe classic recycling behaviour theory proposes that before adopting the desired recycling conduct, a consumer will have processed a huge amount of information about both the deterioration of nature and about how to recycle. This so called high involvement model, or classic paradigm, assumes not only that consumers are active participants in the process of gathering information about ecology and recycling but also that the immediate consequence is that they form a favourable attitude toward recycling. The final result is the making of a high commitment decision to recycle as explained by the theories of multiple attributes and reasoned action (Kok and Siero, 1985;Goldenhar and Connell, 1993;Taylor and Todd, 1995;Kalafatis et al., 1999).However, this predominant paradigm recognizes the existence of an exception when explaining the recycling reward technique. In fact, one of the most accepted propositions of how consumers were thought to process information and react to recycling reward techniques was that those who respond show little interest in recycling (Katzev and Pardini, 1987;Vining and Ebreo, 1989;Wesley et al., 1995).

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Section: Introductionmentioning

confidence: 99%

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Different kinds of consumer response to the reward recycling technique: similarities at the desired routine level

Meneses

Palacio²

2006

Asia Pacific Journal of Marketing and Logistics

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“…Canabiss (1993) indicated that the more education methods that are used, the greater is the number of per capita recyclables to be collected. De Young (1988-89), Shapek (1993) and Vining & Ebreo (1989) also found that the media has a sigmficant effect on recycling rates. One important component of a source reduction programme will therefore be to provide the public with greater levels of information on source reduction.…”

Section: Discussion and Policy Implicationsmentioning

confidence: 99%

Municipal Solid Waste Policy and Public Participation in Household Source Reduction

Lober

1996

Waste Manag Res

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This study examines the nature of public participation in implementing household source reduction of municipal solid waste in order to inform the development of waste policy. The objectives are to determine the degree of public participation in household source reduction, the importance given to this waste strategy relative to other waste management approaches with an emphasis on recycling, but also including landfilling and incineration, the motivations behind its practice and the demographic and attitudinal correlates of its practitioners. The method used was a telephone survey of residents in a community in Connecticut, U.S.A. The results were analysed using descriptive and correlational statistics.The results indicate that the activity of source reduction, using a variety of measures, is being widely practiced. Over 50% of respondents participated in at least one source reduction activity. However, the intensity of participation was low, with many individuals participating only infrequently in the activity. Furthermore, the amount of material potentially reduced through source reduction in the home is small. There was an equal degree of public support for recycling efforts with a large percentage of respondents considering recycling to be more important than source reduction. Demographic variab!es in this community did not prove to be significantly correiated with source reduction attitudes and behaviour.One policy implication is that the home may not be the most effective place for source reduction. as contrasted with recycling, given the limited number of source reduction activities available in the home. A second policy implication is that mechanisms to facilitate source reduction need to be developed. Finally, policy makers need to concentrate educational efforts towards public recognition of both what constitutes source reduction and the importance of this activity.Q 1996 ISWA

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“…Nevertheless, in many cases, this hiei-archy of effects based on the Fishbein models are used in ways that may not warrant certain assumptions about recycling behavioi-. For example: (1) no works have been found with the aim of contradicting the classic hierarchy of effects related to this high-commitment paradigm; (2) much evidence points to the existence of associations or correlations, and not of cause-and-effect relationships or a longitudinal approach (Schlegelmich et al, 1996), and (3) some works make it clear that the public's interpretation of environmental guidelines might be not only intentional, for instante, a routine (Chan and Lau, 2000;Vining and Ebreo, 1989;Vining and Ebreo, 1990;Williams, 1991), but also an emotional response to frequent environmental campaigns (Ratneshwar, Glen, and Huffman, 2003). Therefore, the classic hierarchy of effects might not be the only theoi-etical framework on which to base the consistency principle.…”

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confidence: 99%

The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach

Meneses¹,

Palacio²

2007

Journal of Nonprofit & Public Sector Marketing

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An evaluation of the public response to a community recycling education program

Cited by 66 publications

References 11 publications

Different kinds of consumer response to the reward recycling technique: similarities at the desired routine level

Different kinds of consumer response to the reward recycling technique: similarities at the desired routine level

Municipal Solid Waste Policy and Public Participation in Household Source Reduction

The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach

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