An Evaluation of Stimulus Preference Assessment Methodology in Organizational Behavior Management

The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process

“…The results from the present study indicate that the stimulus levels “100 NOK per approved idea,” “100 NOK per month sharing ideas,” and “The idea is awarded the best” have the most impact on the “likelihood of sharing ideas.” Studies on stimulus preferences have found that stimuli that are reported to be most preferred function as effective reinforcers when tested contingent on behavior (Lee, Yu, Martin, & Martin, ; Wine, Reis, & Hantula, ). The stimulus levels “Comments from dairy company,” “Comments from other customers,” “other customers ‘shares' the idea in other social media platforms,” and “Other customers ‘like' the idea” showed positive impact, but the scores were very close to zero.…”

“…Also, a conjoint experiment might be able to identify hidden potential reinforcers that are not obvious to the customers themselves (Menon & Sigurdsson, ). Thus, conjoint experiment can be used as a first step to gain knowledge about what might function as actual reinforcers (Wine et al, ). Another advantage of a conjoint experimental method is the measurement of the relative impact of multiple factors and items, hence, coping with some of the complexities found in the natural environment.…”

Exploring customer online reviews for new product development: The case of identifying reinforcers in the cosmetic industry

“…Marketing research basically addresses decisions regarding the nuanced details of the marketing mix (comprising the product, price, promotion, and place). Experiments in a controlled setting on stimulus preferences have revealed that stimuli that are reported by participants to be the most preferred function as effective reinforcers when tested contingent on behavior (Lee, Yu, Martin, & Martin, ; Wine, Reis, & Hantula, ). Customers' behavior in a natural setting can be a remarkable source of knowledge if organizations can manage to incorporate them into their new product development efforts (Hoppe et al, ).…”

“…The second objective is to develop an empirical model for explaining the relationship between review features, customer features, and customer preferences toward cosmetic products. Customer verbal reviews are seen as a display of customers' preferences, which again is an indication of effective reinforcers (e.g., Lee et al, ; Wine et al, ). Therefore, it is interesting to analyze whether customers with different characteristics, such as age and skin types, will write down reviews from different viewpoints, reflecting the various preferences of different segments of customers.…”

The Effects of Progressively Thinning High-Preference Item Delivery on Responding in Employees

“…Recently the survey procedure proved to be more effective than a multiple stimulus without replacement and at least as effective as an item-ranking procedure at identifying reinforcers (Wine, Reis, & Hantula, 2014).…”