An Evaluation of Malaysian Female Consumers’ Attitude Scale towards Buying Fashion Branded Goods

Tajuddin, Rosita Mohd; Zainol, Amer Shakir; Sahil, Sharifah Alwiah Syed

doi:10.1016/j.sbspro.2014.04.040

Cited by 10 publications

(4 citation statements)

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“…Te result also confrmed that "consumer attitude" has a slightly greater infuence on consumers' "purchase intentions" than the other studied variables. Tis fnding agrees with the results of an earlier study [45]. However, SN and PBC were found to have a lower efect on the prediction of purchasing intention, which is in sync with other studies [41,123].…”

Section: Discussionsupporting

confidence: 91%

“…Attitude is a psychological path in which a person can consistently favor or dislike a specifc object [44]. Numerous studies that examined the link between attitude and purchasing intention concluded that attitude is a critical factor in predicting consumers' purchasing intentions [45,46]. Purchase intention and attitude are favorably and directly correlated [17,47].…”

Section: Determinants Of Purchasing Intention Towards Localmentioning

confidence: 99%

“…Attitude does not always have a signifcant efect on purchasing intention because various situational factors might infuence actual purchase decisions [48,49]. Tajuddin et al [45] determined that the most important predictor variable in the model was the attitude towards the intention. In accordance with the discussion, the following hypothesis is proposed.…”

Section: Determinants Of Purchasing Intention Towards Localmentioning

confidence: 99%

“…According to Bennur [56], Islam et al [60], and Jin and Bennur [57], apparel product attributes have a signifcant consequence on consumers' "purchasing intention." One of the most important factors infuencing consumers' apparel purchasing behavior is apparel attributes [28,45]. Te most important attributes that consumers use while evaluating an apparel product are inconsistent and may change over time [59,60].…”

Section: "What Apparel Product Attributes Are the Most Important Fact...mentioning

confidence: 99%

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Ethiopian Consumer’s Behavior towards Purchasing Locally Produced Apparel Products: An Extended Model of the Theory of Planned Behavior

Minbale,

Bizuneh,

Seife

et al. 2024

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Consumers in developing countries, particularly Africans, are strongly criticized for their unfavorable feeling about locally produced apparel products. With this concern, this paper explores the determinants of Ethiopian consumers’ purchasing behavior towards locally produced apparel products by using the extended theory of planned behavior (TPB) model. A self-administered questionnaire which consists of open and closed-ended questions was developed based on the literature. Cross-sectional data were collected from 478 Ethiopian consumers by following the convenience sampling technique and were analyzed by structural equation modeling with AMOS V.26.0. The ethnocentric tendency of Ethiopian consumers was found at a moderate level. The consumers had a very high purchasing intention towards locally produced apparel products but had a low actual purchasing behavior. The result also showed that Ethiopian consumers use price, garment fitness, comfort, and color as the most important attributes, while the country of origin and notions were found to be the moderate important attributes. Moreover, consumers’ attitude towards locally produced apparel products was found as the most influential factor, while perceived behavioral control and subjective norms were the least influential factors in affecting consumers’ purchasing intention. The study’s findings provide insight into domestic apparel consumption as well as the factors affecting consumer purchasing intentions and behavior in the Ethiopian context. The study incorporates product attributes and ethnocentrism into the TPB model to investigate their impact on consumer purchasing intentions which are rarely investigated together.

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Section: Discussionsupporting

confidence: 91%