An evaluation of a mass media campaign to encourage parents of adolescents to talk to their children about sex

DuRant, Robert H.; Wolfson, Mark; LaFrance, Betty; Balkrishnan, Rajesh; Altman, David

doi:10.1016/j.jadohealth.2004.11.133

Cited by 32 publications

(29 citation statements)

References 29 publications

(27 reference statements)

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“…The preponderance of these media campaigns has targeted members of the inner circle of an individual's social network as a means to influence the ultimate target audience-those people who are most affected by the public health problem of concern. Most of these campaigns are aimed at good friends (2, 50), parents (16,54,79), older siblings (54), and spouses (68). These campaigns, for the most part, ask social network members to provide guidance and monitoring (54) and to encourage the other person to adopt various health behaviors [e.g., to obstain from unprotected sex (16,79), smoking (2), and drunk driving (50)].…”

Section: Social Network Levelmentioning

confidence: 99%

“…Most of these campaigns are aimed at good friends (2, 50), parents (16,54,79), older siblings (54), and spouses (68). These campaigns, for the most part, ask social network members to provide guidance and monitoring (54) and to encourage the other person to adopt various health behaviors [e.g., to obstain from unprotected sex (16,79), smoking (2), and drunk driving (50)]. To a lesser extent, these campaigns have attempted to increase the provision of social support among network members (68).…”

Section: Social Network Levelmentioning

confidence: 99%

“…Everyone else is," parents were urged through TV, radio, and billboard ads to talk to their children about safe sexual behavior. On the basis of a phone survey of parents, parents exposed to the campaign were more likely to have recently talked to their adolescent children about sex and more likely to plan to talk to their children in the next month about sex (16).…”

Section: Social Network Levelmentioning

confidence: 99%

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The Effectiveness of Mass Communication to Change Public Behavior

Abroms

Maibach

2008

Annu. Rev. Public Health

278

172

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This article provides an overview of the ways in which mass communication has been used-or can be used-to promote beneficial changes in behavior among members of populations. We use an ecological perspective to examine the ways in which mass media interventions can be used to influence public behavior both directly and indirectly. Mass media interventions that seek to influence people directly-by directly targeting the people burdened by the public health problem of concern and/or the people who influence themhave a long basis in public health history, and recent reviews have clarified our expectations about what can be expected from such approaches. Mass media interventions that seek to influence people indirectly-by creating beneficial changes in the places (or environments) in which people live and work-have equal if not greater potential to promote beneficial changes in population health behaviors, but these are currently less explored options. To have the greatest possible beneficial influence on public behavior with the public health resources available, we recommend that public health program planners assess their opportunities to use media to target both people and places in a manner that complements and extends other investments being made in population health enhancement.

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Section: Social Network Levelmentioning

confidence: 99%

Section: Social Network Levelmentioning

confidence: 99%

Section: Social Network Levelmentioning

confidence: 99%

See 1 more Smart Citation

The Effectiveness of Mass Communication to Change Public Behavior

Abroms

Maibach

2008

Annu. Rev. Public Health

278

172

View full text Add to dashboard Cite

show abstract

“…Only 42 % of participants in Bedford-Stuyvesant saw at least one ad, but even these rates are higher than other mass communication health interventions. In one study, 27 % of participants saw a billboard (targeting motorist, not pedestrian traffic) message at least once, 17 while others 53 report exposure rates of 13 % for billboards of an undefined size. It is difficult to assess what factors shaped Bedford-Stuyvesant participant exposure to the campaign.…”

Section: Discussionmentioning

confidence: 99%

“…17 Though few have used billboards, health campaigns have used mass-reach media to encourage discrete health behaviors such as physical activity. 18,19 In targeting the health effects of racism, there are no health behaviors to encourage.…”

mentioning

confidence: 99%

“Racism Still Exists”: A Public Health Intervention Using Racism “Countermarketing” Outdoor Advertising in a Black Neighborhood

Kwate

2014

J Urban Health

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The negative health effects of racism have been well documented, but how to intervene to redress these effects has been little studied. This study reports on RISE (Racism Still Exists), a high-risk, high-reward public health intervention that used outdoor advertising to disseminate a "countermarketing" campaign in New York City (NYC). Over 6 months, the campaign advertised stark facts about the persistence of racism in the USA. A probability sample of N = 144 participants from two predominantly Black NYC neighborhoods completed measures of health status, health behaviors, and social attitudes. Three months postintervention, statistically significant declines in psychological distress were seen among study participants who were exposed to the campaign compared to those who were not. There were no changes in other hypothesized outcomes. The campaign also generated significant public discourse, particularly in social media. The results suggest that racism countermarketing campaigns may have promise as a community-based intervention to address health inequalities.

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References

2009

Media and Youth

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An evaluation of a mass media campaign to encourage parents of adolescents to talk to their children about sex

Cited by 32 publications

References 29 publications

The Effectiveness of Mass Communication to Change Public Behavior

The Effectiveness of Mass Communication to Change Public Behavior

“Racism Still Exists”: A Public Health Intervention Using Racism “Countermarketing” Outdoor Advertising in a Black Neighborhood

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