“…Media gatekeepers favor letters that are succinct, wellwritten and focus on timely, important issues (Kapoor, 1995). Other criteria favor letters containing 'reasonable ideas' (Wahl-Jorgensen, 2001), and rejecting form letters, open letters to other people, and letters deemed too vulgar, not focused on current issues or containing false information (Reader, 2005;Renfro, 1979).…”