“…The design of BMs for sustainability—meaning the development of sustainable BM—is another interesting field of research for the scope of this paper (e.g., Asif, Lieder, & Rashid, 2016; Bocken, Boons, & Baldassarre, 2019; Hahn, Spieth, & Ince, 2018; Kurucz, Colbert, Luedeke‐Freund, Upward, & Willard, 2017; Stubbs & Cocklin, 2008; Tolkamp, Huijben, Mourik, Verbong, & Bouwknegt, 2018; Yi, Lee, & Kim, 2017). Some authors focused on life cycle analysis (LCA) to evaluate negative environmental burdens of business activities and suggested the design of sustainable BMs (Scheepens, Vogtländer, & Brezet, 2016).…”